What are the responsibilities and job description for the Ecommerce Director position at SBH Fashion?
PE backed, sustainable lifestyle fashion brand is hiring an Ecommerce Director!
Overview:
This person will play a critical role in bringing our brand to life online and will be responsible for site merchandising, managing product launches, customer journeys and user experiences on our website. Ideal candidate is highly analytical, nimble, solutions-oriented and willing to get their hands dirty and work closely with cross-functional partners.
Overview:
This person will play a critical role in bringing our brand to life online and will be responsible for site merchandising, managing product launches, customer journeys and user experiences on our website. Ideal candidate is highly analytical, nimble, solutions-oriented and willing to get their hands dirty and work closely with cross-functional partners.
- Based in NYC – 3 days in office
- Requires Shopify Plus
- Oversee all aspects of our online store including managing the product roadmap, overseeing product and collection launches and deploying the content strategy
- Drive website to achieve revenue goals & growth by leveraging industry best practices, technology trends, marketing ideas, and consumer behavior tendencies
- Project manage all site-wide initiatives by directly partnering and collaborating with digital marketing, customer service, buying and operations teams to plan and maintain product uploads, key launches and special events (new collections, promotions, seasonal campaigns, etc)
- Identify and prioritize ways to optimize the eCommerce experience. Develop conversion optimization strategy and manage A/B testing roadmap
- Work closely with the marketing team to ensure all acquisition and retention campaigns are driving to the best possible customer experience
- Develop eCommerce reporting and present weekly to senior leadership on core ecommerce KPIs and strategies to fuel business growth
- Identify and execute on new opportunities for incremental revenue growth beyond current offerings
- Oversee relationship with external product & engineering teams on development and implementation of site enhancements
- Own onsite taxonomy and categorization to ensure all customer journeys and touch points are maximized to best potential
- Manage and develop direct report
- Bachelor's degree required
- 7-9 years of experience in ecommerce management & site merchandising
- Shopify Plus experience required
- Dynamic Yield Experience preferred
- Experience with Google Analytics
- General working knowledge of coding languages (HTML, CSS, Javascript, etc.) and design principles (Photoshop, UI/UX)
- Experience owning project management for site development
Salary : $170,000 - $200,000
