Social Media and PR Manager

We are a fast-growing Ready-to-Wear fashion brand known for our elevated design, craftsmanship, and culturally resonant storytelling. We are looking for a dynamic, hands-on Social Media & PR Manager to lead our public presence, shape our brand voice, and execute high-impact campaigns that drive visibility, engagement, and cultural relevance.

Key Responsibilities

Public Relations & Celebrity/VIP Engagement

• Own and drive all PR efforts in-house (no current agency support).
• Cultivate and maintain relationships with stylists, editors, influencers, and celebrities.
• Strategically pitch and secure features, placements, and celebrity/VIP dressing opportunities.
• Coordinate with top-tier fashion magazines and press to increase editorial presence.
  
  

Social Media Strategy & Execution

• Lead and execute social strategy with a strong emphasis on Instagram (and emerging platforms).
• Plan and curate cohesive and visually compelling IG grids that reflect brand identity.
• Create and publish daily content, including posts, stories, reels, and behind-the-scenes moments.
• Drive follower growth, engagement, and community interaction across all channels.
• Track, analyze, and report on key social KPIs; use insights to iterate and improve performance.
  
  

Branding & Content Creation

• Help define and evolve the brand’s tone, personality, and visual language across platforms.
• Ideate and produce fresh, on-brand content in collaboration with photographers, stylists, and creatives.
• Lead the end-to-end creative development and execution of lookbooks and seasonal campaigns.
  
  

Photoshoots & Creative Production

• Source and book models, photographers, hair/makeup teams, and stylists for lookbook and editorial shoots.
• Oversee pre-production, creative direction, and on-set execution of all campaign shoots.
• Manage shoot budgets and timelines to deliver premium results on time and within budget.
• Own the creation and distribution of polished lookbooks for seasonal and celebrity outreach.
  
  

Qualifications

• 4 years experience in fashion PR, social media management, or related field, preferably in RTW.
• Deep understanding of the fashion and entertainment ecosystem (stylists, editors, influencers, etc.).
• Strong visual and aesthetic sense; experience building cohesive IG grids and visual storytelling.
• Proficient in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Proven ability to grow engaged social media audiences.
• Excellent writing, communication, and brand voice development skills.
• Highly organized and able to manage multiple projects in a fast-paced environment.
• Hands-on production experience (sourcing models, booking talent, managing shoots).
• Passionate about fashion, pop culture, and digital innovation.
  
  

Salary $100,000