What are the responsibilities and job description for the Marketing Analyst/Manager position at SEDAA?
Job Title - Digital Experiences Analytics Senior Manager
Location: New York, NY
JOB DESCRIPTION:
- 10 years hands-on experience of digital marketing with an understanding of the channels and tactics that influence business results
- 10 years expert knowledge in Google Analytics or Adobe Analytics building complex reports and hands on experience in delivering actionable insights
- Expertise in establishing reporting and optimization plans for digital and web marketing activities
- Experience in managing larger projects with project members from across the marketing organization and IT
- Work experience in global and regional or local marketing roles
- Ability to translate strategy into execution and break it down into programs/projects to measure overall success.
- Solid understanding of SAP’s B2B web funnel, from awareness to demand generation
- Proven track record in stakeholder management across teams and organization, ability to breakthrough silos to achieve successful project delivery
- Proficient communications skills in English
YOUR FUTURE ROLE :
- Responsible for reporting of SAP.com and providing strategic recommendations to the business drawing insights from data trends and changes in the business.
- Accountable for defining the metrics framework, analytics, and insights for net new projects and programs aligning with the central analytics team of corporate marketing.
- Partner with numerous stakeholders to understand business questions and interpret the data into actionable opportunities for optimization.
- Design and implement new reporting strategies combining multiple data sources and systems.
- Manage and support multiple analytics projects across DX to support Corporate Marketing goals.
- Ensure data integrity and quality in reporting and communication of results.
- Establish cadence for reporting and insights, with continuous review and identification of areas for improvement based on stakeholder feedback.