Marketing Manager

Service Minds is seeking a Marketing Manager who isn’t afraid to roll up their sleeves and get to work to support a growing marketing organization. This leader knows how to move fast but is a data-based decision maker. The right candidate knows how to guide the business based off sound data. They will know what levers and tools to utilize to help support the organization to drive us forward in achieving our goals.

Service Minds, an Altamont Capital Partners portfolio company, is the leading operator of Mister Sparky Electric, Benjamin Franklin Plumbing and One Hour Heating & Air Conditioning. As the largest franchise operator within the Authority Brands system, Service Minds is uniquely positioned to capture market share throughout the Southeast. With operations across Florida and Alabama and openings planned in new markets across the Southeast in the coming years, we are actively seeking growth-minded rock-stars to join our team and drive the business forward.

The salary for this position is $110-130K with the potential for an annual bonus and the role is hybrid with remote work and the ability to be in office in Tampa or Bradenton as necessary.

This is a great opportunity to join a collaborative team that is truly building something. If you're ready to make a difference, apply now!

Key Responsibilities:

• Be responsible for developing and executing media, website, and performance marketing strategies that build the brand and drive overall traffic, leads, and revenue.
• Be an active member in the company’s leadership team, working directly with the companies’ executives.
• Partner with current marketing partners to continue strong brand recognition.
• Collaborate with cross-functional teams to drive demand and execute key deliverables.
• Analyze ROI and the effectiveness of marketing strategy/campaigns to optimize future programs based on the data for improved performance.
• Drive regular communications to track status and measurement.
• Develop, execute, and manage inbound and outbound lead generation strategies.
• Support planning and reviewing marketing budget and resource planning

Qualifications:

• Required Experience: • 5 years of marketing experience in relevant areas

• Strong data driven analytical skills with proven results of demand generation.
• Performance Marketing: Managing strategies, tactics and budgets for Pay-Per-Click and Pay-Per-Lead campaigns.
• Expertise in data-driven decisions, ability to manipulate data to create actionable insights.

Preferred Experience:

• Experience in residential home services preferred, but not required.
• HVAC, Plumbing, Electrical, Roofing, Windows, Landscaping, Pest Control etc.
• Experience working in a Private Equity-backed business, interfacing directly with investors/board members.
• Working in a fast-growth, entrepreneurial organization – building the plane while flying it
• Familiar with marketing automation tools, CRM, and communication platforms (preferably to have helped build CRM from scratch).

Skills:

• Demonstrated capability of self-direction and motivation
• Excellent analytical skills – you really need to love data for this role.
• Ability to handle multiple priorities at once.
• Excellent written and verbal communication skills.
• Passionate problem solver who is invigorated by a challenge.
• Energetic, collaborative, business-minded, and creative mindset

Our Awesome Benefits:

• Generous Employer Contribution for Medical Insurance
• Employer-paid Life Insurance
• Employer-paid Long Term Disability
• Dental, Vision, Accident and Critical Illness Coverage
• Generous PTO
• 401(k) with Employer Match