Marketing Manager (Full-Stack Skillsets)

We are recruiting a full-time marketing manager for one of our clients, a company that specializes in designing and manufacturing high-quality industrial ventilation solutions for niche markets such as scientific laboratories, wastewater treatment facilities, chemical plants, and other highly corrosive or explosive specialty environments. They are looking for a hands-on Marketing Manager with full-stack skillsets to take charge of their marketing operations across North America. This role requires a self-starter who thrives on rolling up their sleeves, executing projects from start to finish, and ensuring every aspect of marketing directly supports business growth.

Comprehensive Marketing Execution

• Develop and implement plans from branding and lead generation, to customer engagement strategies.
• Plan, create, and execute digital campaigns across email, social media, PPC, and website platforms.
• Create and manage marketing collateral such as brochures, datasheets, and product guides to support sales.

Content Creation and Management

• Write and design compelling content for websites, blogs, newsletters, and campaigns.
• Organize, curate, and maintain a repository of marketing assets, categorized and accessible for ongoing use.
• Take ownership of video content creation, from scripting and recording to editing and publishing.

Digital Marketing and Website Management

• Maintain and optimize Shopify, ensuring functionality, user experience, and SEO.
• Run PPC ad campaigns, optimize budgets and customer acquisition costs, for maximum ROI.
• Set up and execute data-driven marketing automation on HubSpot with precise reporting.

Analytics and Performance Tracking

• Manage, analyze and continuously improve campaign performance using Google Analytics and HubSpot.
• Monitor website traffic, social media engagement, and other KPIs to adjust tactics in real time.

Event and Relationship Marketing

• Plan and execute trade show participation, webinars, and other events.
• Develop co-branded campaigns with partners and distributors.

Design and Brand Management

• Create polished and professional designs for online and offline marketing efforts.
• Ensure consistency across all visual and written content to maintain a strong and cohesive brand identity.

• Experience: 5 years of marketing experience, in B2B or technical industries.
• Hands-on expertise in all aspects of marketing is required.
• Advanced proficiency in WordPress, HubSpot, Google Analytics, and PPC platforms.
• Strong content creation skills, including writing, video production, and graphic design.
• Proven ability to execute integrated campaigns that deliver measurable results.
• Familiarity with SEO best practices and optimizing websites for search visibility.
• Proactive self-starter who can independently manage projects and meet deadlines.
• Highly organized, with the ability to multitask and prioritize effectively.
• Creative problem-solver who enjoys working on both strategy and execution.
• Technical aptitude to effectively communicate complex product offerings.

• Competitive base salary and strong performance-based incentives.
• Flexible work environment with opportunities for remote and hybrid work.
• If remote: must be able to work on-site in Florida one week per month.
• Medical, Vision, Dental: 80% of Family Insurance
• 401k with company match
• Generous PTO