Digital Marketing Specialist

General Summary of the Position

We are looking for a highly skilled and motivated Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing effective digital marketing campaigns to increase brand awareness and drive engagement.

Essential Functions

• Plan, execute, and manage digital marketing campaigns across multiple channels, including email, social media, paid search, programmatic display, and search engine optimization (SEO)
• Monitor and analyze the effectiveness of campaigns and make data-driven recommendations for optimization and improvement
• Develop and manage social media content, including writing copy and working with designers on visual concepts
• Collaborate with the content team to create engaging and relevant content for digital channels
• Conduct keyword research and optimize website content for SEO
• Implement and manage email and marketing automation campaigns, including creating email content, building campaigns, segmenting audiences, and monitoring results
• Implement and manage paid digital advertising campaigns, including Google Ads and social media advertising
• Monitor and report on digital marketing performance metrics, including website traffic, email open and click-through rates, and social media engagement
• Stay up-to-date with the latest digital marketing trends and technologies and make recommendations for new strategies and tactics

Contacts

• Frequent contact with management, team members, clients and vendors

Knowledge, Skills & Abilities

• High level of self-sufficiency
• Exceptional organizational, time-management, project management and planning skills
• Strong attention to detail
• Ability to work well in a team, to shine as an individual and to maintain a sense of humor.
• Excellent interpersonal skills
• Extremely strong written and verbal communication skills
• Exceptional quantitative analytical skills
• Must be results driven, enjoy problem solving, and passionate about being challenged
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis

Education/Experience/Licensing

• Bachelor’s degree in marketing, communications, or a related field
• 2 years of experience in digital marketing, preferably in a B2B environment
• Proven track record of developing and executing successful digital marketing campaigns
• Strong knowledge of SEO, social media marketing, email marketing, and digital advertising
• Excellent written and verbal communication skills, with experience in creating compelling marketing copy and content
• Experience with Google Analytics and other digital marketing tools
• Ability to analyze data and make data-driven decisions
• Strong project management and organizational skills
• Ability to work independently and as part of a team

If you are a highly motivated and results-driven digital marketer with a passion for creating effective campaigns that drive business results, we would love to hear from you. Apply today to join our dynamic team!