What are the responsibilities and job description for the Digital Marketing Specialist position at SlingShot Connections?
Job Description
Job Description
Essential Duties and Responsibilities :
Develop and optimize email marketing campaigns to drive demand and awareness.
Monitor and report on campaign performance, identifying trends and opportunities for improvement.
Coordinate with cross-functional teams to ensure alignment with go-to-market strategies.
Identify and evaluate new digital channels to expand reach and engagement.
Assist in executing digital advertising strategies, including paid search and social media campaigns.
Ensure consistency in messaging and branding across all digital marketing efforts.
Analyze marketing data to measure campaign effectiveness and recommend optimizations.
Minimum Qualifications and Experience :
1-2 years of experience in marketing, communications, or a related field.
Digital marketing experience (advertising, email marketing, etc.) is a plus.
Strong written communication skills and attention to detail.
Ability to work collaboratively with cross-functional teams.
Analytical mindset with the ability to interpret marketing data.