Associate Brand Manager

A great job-and a great future-awaits you at Smithfield Foods. As the world’s largest pork processor and hog producer, we’re a $16-billion global food company with more than 63,000 employees worldwide. We’re looking for motivated people who want to join our team and grow lasting and meaningful careers with us. Join our family today. Apply Now! Your Opportunity As a Marketing Team member, you would assist in leveraging data metrics to develop methods to strategically maximize the profitability of a specific brand category in our business. In representing Smithfield, Eckrich, Nathan’s Famous, or any of our brands, you will collaborate cross-functionally across the company from our sales team to our business management operations to deliver the best product to our customers and consumers. Accountable for the development and implementation of marketing strategies and brand plans, including product quality, close-in and breakthrough innovation, and brand activation. Responsibilities include “Product” (quality, innovation, packaging), “Place” (channel strategies and distribution), “Price” (pricing strategy and implementation), and “Promotion” (advertising, consumer promotion, media strategy and implementation planning, PR). Responsible for category strategy, pricing strategy and analysis, and ongoing business analysis to drive the performance of the brand. Works closely with Insight, Category Management, Sales, Business Management, Operations, Legal, and external partners (advertising agencies, etc.) to develop and implement marketing and innovation plans. The position summary states the general nature of the job. Overall accountabilities are defined in this section. Core Responsibilities Brand Management Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback Develops category strategy and analysis and performs ongoing business analysis to drive the performance of the brand Leads a wide variety of functional areas to develop and manage marketing objectives, strategies and tactics Responsible for brand budget Ensures Legal approval of all documents, contracts and materials that touch external stakeholders Develops market and competitive analysis leveraging syndicated and propriety data - Responsible for creating customized sales presentations, executing customer marketing plans, and tracking product performance at retail Advertising and Promotion Management Manages agency relationships and leads the preparation for internal and external brand presentations Assists in development of an integrated brand image and message throughout all advertising, packaging and promotional efforts Ensures the most motivating messaging reaches target consumers Collaborates with sales to develop strategic partnership activities with key retail partners Innovation Management Participates in the product development process, identifying consumer insight, creating product proposition, assessing market potential Partners with other functional areas to quickly bring viable new products to market - Identifies opportunities for growth and cost improvement Commercializes line extensions that can be launched within 12 months The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions. Bachelor’s Degree from an accredited four-year college or university in Marketing or related field and 3 years’ relevant experience; or equivalent combination of education and experience, required. MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred. Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project. Experience managing a budget for a brand and working in a cross-function environment, preferred. Experience working with syndicated data. - Strong quantitative and analytical skills, required. Experience commercializing new products and line extensions, preferred. - Strong communication and interpersonal skills required. Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company, required. Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment. Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required. - Up to 15% travel may be required for this position Ability to work well with others in fast paced, dynamic environment. Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment. Salary Range: $59,500 - $88,000 EEO/AA Information Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595. At Smithfield, good food starts with good people. Our 60,000 team members across the globe drive our success. We strive to create a fair, ethical and rewarding work environment, offer excellent benefits packages and education and career advancement opportunities and cultivate a welcoming workplace through our diversity, equity and inclusion initiatives. For Smithfield, "Good food. Responsibly.®" is more than just our tagline; it's what we do. We provide good jobs. We take good care of our animals. We are good stewards of the environment. We do good in our local communities. Smithfield is proud to offer robust, flexible and affordable benefit plans and programs to support our team members and their loved ones, and with out-of-pocket costs, on average, 20 percent less than plans offered by other employers. Beyond our medical plans, our Be Well programs offer tools and resources to enhance your quality of life, at no additional cost. These programs are uniquely tailored to our Smithfield team and provide support for elective surgeries, weight loss, mental health, cancer, kidney disease, diabetes, smoking cessation, asthma, maternity management and more. In addition, Smithfield offers tuition assistance and tuition reimbursement. In partnership with Guild, Smithfield provides upfront tuition assistance, covering up to 100% of tuition costs for various degree and certificate programs and offering partial funding for other learning programs to help team members accomplish their personal and professional goals. Smithfield offers more than 200 fully or partially funded programs across 60 learning partners, including college degrees and certificates in high-growth areas like business, technology, engineering, sustainability and more; high school completion and college preparatory programs; and English language learning. Full-time and part-time Smithfield team members are eligible on their first day of employment. Learn more at smithfield.guildeducation.com. Smithfield’s Education Reimbursement Program provides financial reimbursement to team members who want to further their formal education by obtaining a GED/High School Equivalency (HSE) Diploma or by pursuing an academic degree at an accredited college or university that is not a Guild learning partner. To learn more about Smithfield's benefits, visit smithfieldfoods.com/careerbenefits. Headquartered in Smithfield, Va. since 1936, Smithfield Foods, Inc. is an American food company with agricultural roots and a global reach. With more than 60,000 jobs globally, we are dedicated to producing "Good food. Responsibly®" and serve as one of the world's leading vertically integrated protein companies. We have pioneered sustainability standards for more than two decades, including our industry-leading commitments to become carbon negative in U.S. company-owned operations and reduce GHG emissions 30 percent across our entire U.S. value chain by 2030. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan's Famous®, among many others. Not finding the right fit? Let us know you're interested in a future opportunity by clicking Get Started below or create an account by clicking 'Sign In' at the top of the page to set up email alerts as new job postings become available that meet your interest!

Salary : $59,500 - $88,000