Sr Analyst (Marketing Analytics)

Software Guidance & Assistance, Inc., (SGA), is searching for a SR. ANALYST (MARKETING ANALYTICS) for a CONTRACT assignment with one of our premier Hospitality clients in Orlando, FL.

*This is a hybrid position: MTW in office, Th & F WFH*

Job Summary

The Sr. Analyst, Marketing Analytics supports the Marketing Analytics & Testing team. The Sr. Analyst manages the daily work activities for the Marketing Analytics team. This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.

Responsibilities:

• Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities. (25%)
• Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness. (15%)
• Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking. (10%)
• Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies. (15%)
• Build customer segmentation and predictive models to inform audience strategy and personalization. (10%)
• Present findings and strategic recommendations to senior leadership and cross-functional teams. (10%)
• Support marketing forecasting, budget allocation, and ROI analysis. (10%)
• Mentor junior analysts and contribute to best practices in marketing analytics and data governance. (5%)
  
  

Required Skills:

• Bachelor's or Master's degree in Marketing, Statistics, Business, Economics, Data Science, or related field required.
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
• Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis
• Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy is mandatory
• Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry
• Three (3) years Digital Reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo
• Three (3) years of experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Other, required.
• Three (3) years of eCommerce analytics experience, required.
• Three (3) years of experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.
• Proficiency in SQL for data querying and manipulation required
• Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker)
• Advanced Excel skills, including experience-using formulas, pivot tables etc.
• Advanced MS PowerPoint skills
• Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot)
  
  

Preferred Skills:

• Experience in statistical software suites (R, Python, Databricks) – Nice to have
  
  

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at https://sgainc.com/ .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.