Demo

Sales Director

Sonida Senior Living
Florence, SC Full Time
POSTED ON 1/28/2026 CLOSED ON 2/26/2026

What are the responsibilities and job description for the Sales Director position at Sonida Senior Living?

Find your joy here, at Addison of Florence, a Sonida Senior Living community! We offer a comprehensive benefit package to include competitive wage/salary, health and dental insurance, 401k with company match and so much more!

The Addison of Florence, a premier retirement community in Florence, SC, provides quality care to residents in an assisted living and memory care community.

What We Offer You

  • A robust Sales Incentive Program
  • Flexible scheduling**
  • Cutting edge technology to enhance the lives of our residents and make your job easier and more effective.
    • SafelyYou - AI video technology that detects and prevent falls
    • Advanced EHR Technologies - automated care assessments eliminating busy work, helping you deliver better care
    • Sage - Improve call light response time and improvement to service and care
    • Microsoft Power BI - one stop for all data needs
  • Company support for educational and learning opportunities
    • Paid referral programs for Team Member and Resident referrals
  • Medical, dental, vision, and life/disability insurances*
  • 401k retirement savings offering a discretionary match determined each year based on company performance
  • Employee Assistance Program
  • Dependent Care and FSA saving accounts
  • PTO available day one
  • Paid Training
  • Benefit eligibility dependent on employment status
  • Eligibility based on location
Sales Director Responsibilities Include

  • Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments.
  • Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquires.
  • Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets.
  • Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing.
  • Advises solutions that match prospective Residents’ needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome.
  • Works with appropriate Community Managers to finalize residency contracts, so that sales efforts expended are in proportion to their urgency and appropriateness for the Community. Ensures a smooth transition for the Residents from the sales process through the move-in process.

Qualifications

  • A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
  • High school diploma required. College credits or degree preferred or satisfy state experience requirements

Salary.com Estimation for Sales Director in Florence, SC
$168,134 to $223,322
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