Director of Marketing and University Relations

Summary

Southern University at Shreveport, Louisiana (SUSLA) is accepting applications for the Director of Marketing and University Relations. SUSLA is a comprehensive community college serving Shreveport, Bossier City, and surrounding areas in Northwest Louisiana. It is one of five campuses constituting the Historically Black Southern University System. The University serves approximately 3,000 undergraduate students and offers 32 undergraduate degrees and certificate programs in a variety of fields including Allied Health, Nursing, Aerospace Technology, Business Studies, Behavioral Science/Education and Science & Technology.

Responsibilities

Reporting to the Chief Advancement Officer, the Director of Marketing and University Relations is responsible for providing leadership and implementation of marketing and relationship building strategies to articulate the SUSLA brand in such a manner as to attract the best students, engage stakeholders, recruit highly qualified faculty and staff, and further the mission of the University. Specific duties are:

• Plans, develops and implements marketing and communication activities in alignment with the University’s strategic marketing plan
• Utilizes the latest marketing and communication principles, social media platforms, community relations methods, and best practices to effectively plan and implement all of the University’s marketing strategies.
• Serves as the central point of contact for dissemination of all campus-wide communications, public relations/mass communication and social media activities
• Collaborates with University stakeholders to implement annual marketing, community relations, and communication plans
• Collaborates with the Southern University System in the development of marketing, university relations, and communication initiatives
• Serves as senior editor overseeing the design and production of all print and electronic marketing communication
• Coordinates all media events, on and off-campus
• Initiates, responds to and tracks media requests for information about the University
• Leads in the development and maintenance of the SUSLA website and magazine
• Serves on various civic committees to advance the University’s mission for connecting with and engaging the community
• Maintains department budget; provide staff leadership; develop a process for responding effectively and efficiently to the needs of internal and external university clients
• Creates a work environment conducive to teamwork and creative thinking
• Creates, evaluates, and maintains metrics for assessing the effectiveness and outcomes of marketing, university relations, and communication strategies
• Maintains up-to-date knowledge of trends in marketing and higher education
• Performs other duties as assigned

Minimum Qualifications

• Bachelor’s degree in Marketing, Public Relations, English/Communications or related field
• Minimum of three (3) years Marketing/Communications/Public Relations experience
• Proficient use of social media platforms and e-marketing and software
• Organizational and managerial skills with respect to complex, sensitive issues
• Proficiency in Microsoft applications (Word, Excel and PowerPoint)
• Strong communication (written and verbal), organizational and interpersonal skills, and a collaborative approach to working with students, colleagues and partners
• Eligibility for a Louisiana Driver's License

Preferred Qualifications

• Master’s degree in in Marketing, Public Relations, English/Communications or related field
• Minimum of five (5) years Marketing/Communications/Public Relations experience
• Some fundraising experience desired
• Organizational and managerial skills with respect to complex, sensitive issues

Review of applications begins June 3 , 2024 and continues until the position is filled.

The application can be filled out online at the https://www.susla.edu/ApplicationforEmployment

Please attach cover letter, resume, transcript(s), and three references to application.

Reasonable accommodations may be made to enable individuals with disabilities to perform the duties.

Criminal background check and reference verification is required.

Southern University at Shreveport, an institution within the Southern University and A & M System, seeks to provide quality education for its students, while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides developmental and continuing education, and seeks partnerships with business and industry.

Title IX is a federal law that prohibits discrimination on the basis of sex in any federally funded education program or activity. Title IX prohibits use of federal money to support sex discrimination in education programs and provides individuals protection against such practices.

In compliance with federal law and USDOE federal guidance, including provisions of Title VII of the Civil Rights Act of 1964 (Title VII), Title IX of the Education Amendments of 1972 (Title IX), Section 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act (ADA) of 1990, the ADA Amendments Act of 2008, the Age Discrimination in Employment Act of 1967 (ADEA), Executive Order 11246, Executive Order 13988, the Vietnam Era Veterans Readjustment Assistance Act of 1974 as mended by the Jobs for Veterans Act, the Uniformed Services Employment and Reemployment Rights Act, as amended, and the Genetic Information Nondiscrimination Act of 2008, an institution of the Southern University System shall not discriminate against individuals on the basis of their race, sex, sexual orientation, gender identity, gender expression, religion, color, nation or ethnic origin, age, disability, military service, covered veteran’s status, or genetic information in its administration of education policies, programs, or activities; admission policies; scholarship and loan programs; athletic or other institution-administered programs; or employment.

As part of their commitment to maintaining a community free of discrimination, and in compliance with Title IX’s mandate, institutions of the Southern University System shall address allegations of power-based violence and sexual misconduct, including sexual harassment and sexual assault, in a timely and effective manner. Further, institutions of the Southern University System will provide resources as needed for affected persons (Reporters, Complainants, Respondents, and third parties within the institution’s community) and will not tolerate retaliation against any person who reports or participates in the investigation of alleged power-based violence or sex/gender discrimination.

In accordance with the requirement of Title II of the Americans with Disabilities Act of 1990 and its Amending Act of 2008 (collectively “ADA”), the Southern University System (System) will not discriminate against qualified individuals with disabilities on the basis of disability in its services, programs, or activities. The System does not discriminate on the basis of disability in its hiring or employment practices and complies with all regulations promulgated by the U.S. Equal Employment Opportunity Commission under Title I of the ADA. The System will generally, upon request, provide appropriate aids and services leading to effective communication for qualified persons with disabilities so they can participate equally in the System’s programs, services, and activities, including qualified sign language interpreters, assistive listening devices, documents in Braille, and other ways of making communications accessible to people who have speech, hearing, or vision impairments. The System will make reasonable modifications to policies, procedures, and programs to ensure that people with disabilities have an equal opportunity to enjoy all of its programs, services, and activities. Anyone who requires an auxiliary aid or service for effective communication, or a modification of policies or procedures to participate in a program, service, or activity of the System, should contact the ADA Coordinator. The ADA does not require the System to take any action that would fundamentally alter the natures of its programs or services or impose an undue financial or administrative burden. Complaints that a program, service, or activity of the System is not accessible to persons with disabilities should be directed to the ADA Coordinator.

-EOE-

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person

Salary : $50,000 - $60,000