What are the responsibilities and job description for the Customer Marketing Manager (Remote) position at TCI (Teachers' Curriculum Institute)?
Description
Teachers’ Curriculum Institute (TCI) is a leading provider of K–12 curriculum solutions that combine engaging content, hands-on learning, and powerful technology to bring education to life.
TCI delivers innovative content to more than 50,000 K-12 schools across the nation via our award-winning products. As an established EdTech company, we make a difference in the lives of thousands of teachers and students every day through our programs, including the History Alive!, Social Studies Alive!, and Science Alive! series.
Position Summary
We are seeking a Customer Marketing Manager to drive customer engagement, retention, and advocacy. This role focuses on building meaningful educator relationships, elevating customer insights, and ensuring that schools experience the full value of TCI’s programs after purchase.
The ideal candidate brings strong customer-centric marketing experience within K–12 EdTech and thrives in a collaborative environment. This role reports to the Director of Marketing and works closely with Sales, Product, and Support teams.
What You’ll Do
What You Bring
This is a full-time remote position. Base pay offered may vary depending on job-related experience, skills, and location. TCI offers medical, dental, vision, 401k benefits, PTO and bonus eligibility.
For this position, TCI is hiring in the following states only: CA, CO, DC, FL, GA, HI, IL, KS, KY, MI, MN, MT, NJ, OH, OR, PA, SC, TX, VA, WA
Equal Opportunity Employer including Disability/Vets
Be Aware of Recruitment Fraud. More information is available at https://www.teachtci.com/careers/recruitment-fraud-disclaimer/
Teachers’ Curriculum Institute (TCI) is a leading provider of K–12 curriculum solutions that combine engaging content, hands-on learning, and powerful technology to bring education to life.
TCI delivers innovative content to more than 50,000 K-12 schools across the nation via our award-winning products. As an established EdTech company, we make a difference in the lives of thousands of teachers and students every day through our programs, including the History Alive!, Social Studies Alive!, and Science Alive! series.
Position Summary
We are seeking a Customer Marketing Manager to drive customer engagement, retention, and advocacy. This role focuses on building meaningful educator relationships, elevating customer insights, and ensuring that schools experience the full value of TCI’s programs after purchase.
The ideal candidate brings strong customer-centric marketing experience within K–12 EdTech and thrives in a collaborative environment. This role reports to the Director of Marketing and works closely with Sales, Product, and Support teams.
What You’ll Do
- Develop and execute customer marketing programs that drive onboarding, usage, and long-term engagement
- Create renewal and retention campaigns aligned to customer health metrics
- Design and deliver onboarding communications and in-app/email journeys
- Gather, analyze, and present customer engagement and product usage insights
- Capture and promote customer stories, testimonials, and success narratives
- Partner internally to represent the voice of the educator and guide customer-first strategies
What You Bring
- Bachelor’s degree in Marketing, Business, Education, Communications, or related field
- 5 years of experience in customer marketing (usage/renewal) or EdTech marketing (required)
- Strong analytical skills and experience interpreting usage/engagement data
- Exceptional writing, communication, and storytelling skills
- Experience developing onboarding, renewal, or advocacy campaigns
- Ability to manage multiple projects and work cross-functionally
This is a full-time remote position. Base pay offered may vary depending on job-related experience, skills, and location. TCI offers medical, dental, vision, 401k benefits, PTO and bonus eligibility.
For this position, TCI is hiring in the following states only: CA, CO, DC, FL, GA, HI, IL, KS, KY, MI, MN, MT, NJ, OH, OR, PA, SC, TX, VA, WA
Equal Opportunity Employer including Disability/Vets
Be Aware of Recruitment Fraud. More information is available at https://www.teachtci.com/careers/recruitment-fraud-disclaimer/
Salary : $110,000 - $140,000