Retail Marketing Coordinator

Part-time · On-site only**Please answer all questions and include both a cover letter and portfolio. Applications missing any of these will not be reviewed. **About The Gardener’s CenterWe help people feel more comfortable with plants — whether they’re just starting out or have been gardening for years. We’re a community-driven garden center where plants are more than products, and our growth depends on sharing real, in-store content that blends clear product information with honest storytelling.This is a hybrid floor desk role. You’ll spend part of your time on the sales floor photographing real products and talking with customers, and part of your time at the computer editing, uploading, and publishing content across our website, email, blog, and social.About the RoleThis is a part-time, execution-focused role with a marketing mindset. You will help implement content and campaigns across Shopify, email, blog, and social using strong product visuals and simple, honest storytelling. Overall growth strategy and targets are owned by the Owner.This role requires interacting with customers to understand who they are, what they’re buying, and what they care about. If you’re comfortable appearing in occasional in-store video content, that’s a big plus.CORE RESPONSIBILITIESWebsite & Content OwnershipMaintain product accuracy across the website so online customers see what’s actually in the storeOwn the weekly content workflow — shot lists, upload schedule, and content handoffCreate and manage a marketing calendar that connects website updates, email, blog, and social into a single omnichannel planKeep Shopify, email, blog, and social visually consistent and up to dateFlag outdated products, missing photos, or content gaps proactivelyEnsure all content follows a consistent omnichannel approach so branding, messaging, and product focus carry seamlessly across in-store displays, website, email, blog, and socialRetail Product Content & StorytellingShoot clean, accurate product photos using a smartphone or DSLRProduce high-volume retail product photography (not styled shoots)Capture everyday moments that show how people really use plantsWrite warm, clear captions and short product storiesPhotograph all inventory — plants, soil, fertilizer, pots, toolsEdit photos using Lightroom, Snapseed, or CanvaName, organize, and upload files correctly for e-commerce useShopify, Email, Blog & Social ExecutionUpload and maintain product listings in ShopifyCreate short-form video (Reels / TikTok)Build visually clean, story-driven email content in KlaviyoWrite simple blog articles tied to seasonal plants and in-store activityCreate graphics using Canva or similarMaintain weekly shot lists and a seasonal content calendarIn-Store Signage & Print MaterialsDesign and produce simple in-store signage, shelf talkers, and printed materials that support seasonal merchandising and promotionsIdeal CandidateHas real product photography experience in retail environmentsIs a strong writer and storyteller — not just a designerTakes creative initiative — notices what should be photographed and captures it without being askedCollaborates easily with the team to surface stories, products, and moments worth sharingComfortable managing a small but real website — not just posting to socialThinks in systems and checklists, not just creativityNotices what’s broken and fixes it without being askedComfortable talking with customers and appearing on camera when helpfulEnjoys moving between hands-on floor work and focused computer timeOrganized, reliable, and able to work independentlyRequirementsProduct photography portfolio (required)Writing samples or social/blog examples showing storytelling abilityCanva proficiencyShopify experienceAble to independently edit both photo and video for web, email, and socialComfortable reviewing basic performance metricsOn-site availability including weekendsHow to Apply — Cover Letter & Portfolio RequiredYour cover letter must include:Why you want to work at The Gardener’s CenterA time you supported a team beyond your job descriptionYour relationship with plants, nature, or hands-on workYour availabilityEmail resume, cover letter, portfolio, and writing samples to:Grow@GoGCF.com

Salary : $20 - $25