Marketing and Administrative Assistant

A top real estate team is seeking a Marketing and Administrative Assistant to join our small team and play an important role in promoting our listings, developing, promoting, and analyzing our online presence, and supporting our sales efforts with varied administrative duties.

As a Marketing and Administrative Assistant will be responsible for driving our marketing initiatives, managing and enhancing our online social media presence, and creating engaging marketing materials to highlight our listings and sold properties and attract sellers and buyers. You will need to be a self-starter, have excellent communication skills, the ability to multi-task, and experience creating and implementing effective marketing strategies.

Key Responsibilities:

• Primary responsibility: Managing, enhancing, promoting our online social media presence, domain names, SEO, SEM campaign, analyzing campaign performance, website, and creating engaging marketing materials to showcase our listings and implementing effective marketing strategies, and driving our marketing initiatives.
• Branding: Lead real estate marketing strategies to ensure alignment with branding and goals creating a cohesive and professional image.
• Social Media Management: Manage and curate our social media profiles (Facebook, Instagram, Twitter, LinkedIn etc..,) creating compelling content, ensuring consistent posting, scheduling posts, responding to comments, and engaging with our audience to build our online community.
• Website: Maintain, update, and improve our website as needed, as well as be the point of contact for the website domain host.
• Community Engagement: Engage with industry influencers, partner organizations, and local communities to expand our online presence.
• Advertising Campaigns: Design, plan, execute, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and other relevant channels. Monitor and adjust campaigns to maximize returns on ad spend (ROAS) and achieve performance targets.
• Listing Marketing: Develop and execute marketing plans for real estate listings and promotional content, design eye-catching listing materials, listing packets, virtual tours, print advertising material/content for magazines, newspaper, etc.., along with selections and management of listing photos.
• Content Creation: Create and implement innovative and attention-grabbing marketing campaigns that offer engaging content through blog posts, videos, reels, videos, graphics, and newsletters to showcase properties, offer market insights, share real estate success stories, attract new clients, and develop relationships with current and past clients.
• Print Marketing: Create print ads and coordinate with local magazines and newspapers to run ads.
• Video Editing: Film and edit video for varied social media (i.e. Instagram Reels)
• Email Marketing: Develop and manage email marketing campaigns to inform potential buyers about new listings and keep sellers informed of marketing activities.
• Search Engine Marketing (SEM): manage pay-per-click campaigns, conduct keyword research to improve ad relevance and drive quality traffic to the website.
• Google Analytics: Manage, post, and/or advertise on multiple Google platforms to optimize the search of our profiles.
• Analytics and Reporting: Monitor and analyze performance metrics of marketing efforts, making data-driven adjustments to optimize results.
• Marketing Research: Stay up to date with the latest marketing and social media trends, algorithms, competitor activities, and adapting strategies to maximize ROI and engagement, brand visibility and performance, and keep us keeping us top Google search for Real Estate agent.
• Event Coordinator: Assist in planning, coordinating, and marketing for real estate events, including open houses and client appreciation events.
• Additional Responsibilities: Perform other related duties as assigned.
• Administrative: Responsibilities may include tasks such as maintaining and updating Contact Management Systems, Email Marketing Campaigns, feature booklets for listings, and other administrative tasks as needed.

Qualifications:

• Proven Experience in marketing
• Proficiency in social media platforms and marketing tools
• Creative problem solving and mindset with ability to think outside of the box
• Detail-oriented, analytical skills, well organized, and time management skills
• Strong written and verbal communication skills
• Ability to multitask and manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Consistent accuracy and quality control
• Self starter with a passion for marketing
• Self motivated, driven and able to work independently from home or office
• Strong work ethic
• Team player and enthusiastic supporter for our team
• Strong experience with Canva
• Strong experience with social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc…)
• Familiar with CRM and email marketing software (Mailchimp, Greenvelope) is a plus
• Proficient with Windows software (Word, Excel, Powerpoint, Photoshop)
• Proficient with Google Suite of Products (i.e. Google Drive, Google Sheets, Google Workspace)
• Experience with Web applications or in a web environment is a plus.
• Knowledge of marketing real estate laws, rules, and regulations is a plus
• Understanding advertising principles and guidelines

If you are passionate about marketing, possess strong marketing skills, and are eager to contribute to a dynamic team, we encourage you to apply. Join us in promoting exceptional properties and providing top-notch service to our clients.

Job Type: Full-time

Pay: $22.00 per hour

Benefits:

• Paid time off

Schedule:

• 8 hour shift

Ability to Relocate:

• Chattanooga, TN 37421: Relocate before starting work (Required)

Work Location: Hybrid remote in Chattanooga, TN 37421

Salary : $22