GTM Marketing Consultant, Crypto

GTM Marketing Consultant, Crypto

The Sage Group’s client’s mission is to increase economic freedom in the world. They do this by building the most trusted crypto-first products and infrastructure for the global financial system.

Their Developer Platform (CDP) team builds foundational APIs and tools that empower developers to bring users onchain. As adoption of crypto infrastructure accelerates, they're looking for a highly strategic, execution-driven Marketing Consultant to help accelerate GTM efforts for two of CDP's flagship products.

This role will focus on the U.S. market and deploy a budget-tiered plan to drive immediate awareness, signups, integrations, and usage.

What You'll Do:

• Roll up your sleeves to execute with urgency–this is a strategic and tactical role focused on driving real impact, fast.
• Operate as an individual contributor, not an advisor. You will build campaigns, launch content, ship media, and partner cross-functionally to get things live.
• Execute an integrated campaign across performance marketing, content, developer outreach, and co-marketing.
• Build and iterate marketing strategies across a range of budget tiers , optimizing for developer signups, API integrations, onchain transaction volume, and revenue.
• Manage paid social campaigns (X/Twitter, LinkedIn, Reddit) with targeted messaging for developer and fintech personas.
• Launch SEM and content initiatives to capture high-intent search traffic and drive developer education.
• Activate grassroots developer tactics, including hackathons, meetups, AMA sessions, and integration incentives.
• Collaborate closely with CDP Product, Developer Relations, and Growth teams to align campaign messaging, prioritize channel mix, and accelerate developer activation.
• Track campaign performance, reallocate spend based on data, and deliver measurable outcomes across core KPIs.

What We Look For In You:

• Proven experience executing fast-paced, high-impact B2B marketing campaigns in the developer or fintech space.
• Deep understanding of developer audiences, especially in crypto, Web3, or infrastructure tooling.
• Demonstrated ability to manage paid media, content strategy, and event marketing end-to-end.
• Experience planning and managing performance budgets from (USD)50K to (USD)500K with clear ROI focus.
• Highly strategic thinker who thrives on execution, iteration, and delivering short-term wins.
• Strong collaboration and communication skills; able to align cross-functional stakeholders quickly.
• Prior experience marketing APIs or SDK-based products to technical audiences.
• Familiarity with crypto onramps, wallet infrastructure, and developer-facing fintech tools.

Nice To Haves:

• Connections within Web3 developer ecosystems or past involvement in hackathon programs

Compensation: $60-$75

Location: SF, CA Hybrid

Duration: 6 Months