What are the responsibilities and job description for the Sales Manager position at THE SCOULAR COMPANY?
Petsource by Scoular™ is an indirect, wholly owned, independently operated subsidiary of The Scoular Company. Petsource provides recipe development, raw meat processing, freeze-drying, and packaging solutions for pet food manufacturers. Petsource is among the first in the country to bring these steps together under one roof, positioning itself as a turnkey contract manufacturer and go-to source for high-protein, freeze-dried ingredients. By leveraging the simplicity Petsource offers, paired with a state-of-the-art facility and equipment, pet food companies can now be confident in having a contract partner focused on delivering the innovative freeze-dried ingredients your business requires. Employee, Quality and Food safety are our guiding principles at Petsource.
Position Overview:
The Sales Manager oversees the creation and implementation of the business development strategy connected to the launch of a new pet food brand. This includes identifying new business opportunities, developing relationships with potential retail partners, and overseeing the development and execution of business plans. The Sales Manager also works closely with other members of the executive team to ensure that the company’s overall strategy is aligned with its business development goals. This position reports to the VP of Marketing and will exclusively focus on the development and growth of the new brand. As a senior sales leader, the Sales Manager helps external companies stay ahead of their competition by seeking out new partnerships and opportunities. They work closely with upper management to ensure that the company is meeting its goals.
Job Responsibilities:
- Identify and build relationships with strategic retail partners and develop retailer-centric marketing & trade support plans.
- Confirm and execute business agreements with identified partners, suppliers, and vendors according to existing market expansion plans.
- Lead relationship building with industry players.
- Lead delivery of solutions to clients' needs with other departments.
- Develop plans for new market entry, existing market expansion and resource management by using market research and analysis.
- Evaluate business opportunities using business analytical tools such as Nielsen and IRI.
- Evaluate new businesses and regional relationships to increase market share through partnerships.
- Evaluate strategies to leverage relationships and network for business opportunities and partnerships.
- Review business development strategies to ensure alignment with overall corporate strategies.
- Review emerging trends and market movements to identify potential revenue streams and business threats.
- Collaborate with other internal departments to commercialize new market opportunities and product innovation.
- Communicate business development strategies with key internal stakeholders.
- Lead monitoring of targets and goals with internal stakeholders.
- Develop a strong understanding of the following areas related to each SKU: Manufacturing process / Functionality / Application of use / Core benefits of the product to retailer or consumer / Competitors / Market pricing. Be able to communicate basic product technical details to customers effectively.
In performing their responsibilities, employees are expected to perform quality work within deadlines with or without direct supervision, interact professionally with other employees, customers and suppliers, and work effectively as both a team contributor and independently while understanding the necessity for communication with other employees and throughout Scoular.