What are the responsibilities and job description for the Senior Manager, Growth Marketing position at Thesis?
About Us
The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours.
With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we'd love to have you on the team.
About The Role
We are looking for an ambitious and innovative Growth Marketing Manager to lead the charge in driving customer acquisition, engagement, and retention. In this critical role, you will be the architect of our growth engine, identifying new opportunities to expand our reach and deepen our impact.
You will have the creative freedom to design and execute bold strategies while leveraging data-driven insights to optimize results. If you thrive in a fast-paced, entrepreneurial environment where experimentation and iteration are valued, and you're passionate about using marketing as a tool to drive meaningful business outcomes, this role is for you.
How You'll Make an Impact:
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $90,000-130,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
A Few of Our Perks and Benefits:
The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The "solutions" (think coffee, energy drinks, and even a friend's rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it's just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they'll be ours.
With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we'd love to have you on the team.
About The Role
We are looking for an ambitious and innovative Growth Marketing Manager to lead the charge in driving customer acquisition, engagement, and retention. In this critical role, you will be the architect of our growth engine, identifying new opportunities to expand our reach and deepen our impact.
You will have the creative freedom to design and execute bold strategies while leveraging data-driven insights to optimize results. If you thrive in a fast-paced, entrepreneurial environment where experimentation and iteration are valued, and you're passionate about using marketing as a tool to drive meaningful business outcomes, this role is for you.
How You'll Make an Impact:
- Develop and execute comprehensive growth strategies to acquire and retain customers across multiple channels (e.g., paid media, youtube, and search channels).
- Identify opportunities for scaling customer engagement, optimizing campaigns, and enhancing user experiences.
- Design, test, and scale innovative marketing initiatives to accelerate revenue growth.
- Manage and optimize paid advertising campaigns (e.g., paid social, youtube, and search channels) to maximize ROI.
- Implement A/B testing and performance tracking to refine messaging, targeting, and creative assets.
- Collaborate with data teams to analyze metrics and adjust strategies in real time.
- Work with the brand and creative teams to craft compelling, on-brand content that drives traffic and engagement.
- Leverage storytelling, thought leadership, and educational content to establish Thesis and Stasis as an industry leader.
- Oversee SEO and SEM efforts to improve organic search visibility and traffic.
- Define and track KPIs, providing insights and recommendations for continuous improvement.
- Build detailed reports to communicate campaign performance, customer acquisition costs, and conversion rates to leadership.
- Stay informed of market trends, competitor activities, and new marketing tools and strategies.
- Bachelor's degree in marketing, business, or a related field; MBA or relevant certifications (e.g., Google Analytics, HubSpot) are a plus.
- 5 years of experience in growth marketing, performance marketing, or a similar role, preferably in a DTC or health and wellness business.
- Proven track record of driving measurable growth through multi-channel marketing strategies.
- Strong analytical mindset with experience using attribution tools like Northbeam, Triple Whale, Google Analytics, or similar platforms.
- Exceptional project management skills with the ability to handle multiple priorities in a deadline-driven environment.
- Creative thinker who thrives on testing, iterating, and refining strategies.
- Results-oriented and data-driven with a passion for experimentation.
- Collaborative and adaptable, with excellent communication skills.
- Self-starter who takes initiative and thrives in a growth-focused environment.
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $90,000-130,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
A Few of Our Perks and Benefits:
- 💵 Competitive compensation with an exceptionally generous equity package
- 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
- 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 📈 401k to help you plan for the future
- 🏖 Flexible PTO because we respect the need for work/life harmony
- 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- 💊 Unlimited (yes, unlimited) Thesis nootropics
- 🎓A strong emphasis on promoting from within and personal development
- 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- 🏢 Hybrid work model
- Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.
- Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
- Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy.
- Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.
Salary : $90,000 - $130,000
