What are the responsibilities and job description for the Campaign & Education Manager - TikTok LIVE position at TikTok?
Responsibilities
Team Introduction
The livestream industry has experienced rapid growth and is now a major driver of TikTok’s global business. It brings joy to users around the world and offers creators a powerful platform to express themselves and connect with their audience. The LIVE Creator Growth focuses on scaling creator coverage, improving content quality, and growing monetization through tailored campaign and education strategies.
Responsibilities:
- Design and execute livestream campaigns that align with business objectives, focusing on expanding creator participation, driving platform coverage, and generating incremental revenue growth.
- Develop and scale creator education programs through short-form video content and campaign-driven learning, enabling creators to understand product features, best practices, and incentive structures.
- Leverage data and analytics to monitor campaign performance, uncover growth opportunities, and continuously optimize for engagement and monetization.
- Lead the creation of campaign toolkits and educational assets tailored for creators across various tiers, verticals, and content styles.
- Partner closely with product, marketing, operations, and design teams to build impactful campaigns that effectively influence creator behavior and adoption.
- Translate complex business goals and product features into clear, creator-friendly content and communication formats.
- Manage multiple campaigns simultaneously, ensuring high-quality execution, on-time delivery, and efficient resource allocation.
- Conduct post-campaign analysis to inform future strategies, improving scalability and long-term impact.
Qualifications
Minimum Qualifications
- 3 years of experience in campaign management, creator operations, digital marketing, or user education
- Proven track record of leading cross-functional projects with strong alignment to business goals.
- Experience designing scalable educational content, particularly video-driven formats.
- Strong analytical skills with the ability to draw actionable insights from performance data.
- Excellent communication skills, with demonstrated experience developing creator-facing content.
- In-depth understanding of the creator economy, live streaming platforms, and content ecosystems.
Preferred Qualifications:
- Background in creator growth, content marketing, or performance marketing.
- Experience working in fast-paced, experiment-driven environments.
- Familiarity with TikTok’s creator tools, monetization features, and campaign systems.
- Strong cross-functional collaboration and influence skills, even without formal authority.
- Proficiency in Chinese or Mandarin, enabling collaboration with Chinese or Mandarin speaking stakeholders to effectively communicate and drive business growth.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Team Introduction
The livestream industry has experienced rapid growth and is now a major driver of TikTok’s global business. It brings joy to users around the world and offers creators a powerful platform to express themselves and connect with their audience. The LIVE Creator Growth focuses on scaling creator coverage, improving content quality, and growing monetization through tailored campaign and education strategies.
Responsibilities:
- Design and execute livestream campaigns that align with business objectives, focusing on expanding creator participation, driving platform coverage, and generating incremental revenue growth.
- Develop and scale creator education programs through short-form video content and campaign-driven learning, enabling creators to understand product features, best practices, and incentive structures.
- Leverage data and analytics to monitor campaign performance, uncover growth opportunities, and continuously optimize for engagement and monetization.
- Lead the creation of campaign toolkits and educational assets tailored for creators across various tiers, verticals, and content styles.
- Partner closely with product, marketing, operations, and design teams to build impactful campaigns that effectively influence creator behavior and adoption.
- Translate complex business goals and product features into clear, creator-friendly content and communication formats.
- Manage multiple campaigns simultaneously, ensuring high-quality execution, on-time delivery, and efficient resource allocation.
- Conduct post-campaign analysis to inform future strategies, improving scalability and long-term impact.
Qualifications
Minimum Qualifications
- 3 years of experience in campaign management, creator operations, digital marketing, or user education
- Proven track record of leading cross-functional projects with strong alignment to business goals.
- Experience designing scalable educational content, particularly video-driven formats.
- Strong analytical skills with the ability to draw actionable insights from performance data.
- Excellent communication skills, with demonstrated experience developing creator-facing content.
- In-depth understanding of the creator economy, live streaming platforms, and content ecosystems.
Preferred Qualifications:
- Background in creator growth, content marketing, or performance marketing.
- Experience working in fast-paced, experiment-driven environments.
- Familiarity with TikTok’s creator tools, monetization features, and campaign systems.
- Strong cross-functional collaboration and influence skills, even without formal authority.
- Proficiency in Chinese or Mandarin, enabling collaboration with Chinese or Mandarin speaking stakeholders to effectively communicate and drive business growth.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $83,600 - $192,534
Associate Gaming Creator Growth Manager - TikTok LIVE
TikTok -
Los Angeles, CA
