What are the responsibilities and job description for the Marketing Manager position at TROYER POST BUILDINGS LLC?
Position Overview
Lead the strategic direction and execution of all marketing initiatives for Troyer Post Buildings—driving brand consistency, optimizing lead generation, and elevating customer engagement. You’ll own high-level planning, campaign management, performance analytics, and eventually bring SEO and website management fully in-house while partnering closely with the Marketing Specialist and cross-functional teams.
Key Responsibilities
Design and execute integrated marketing strategies aligned to aggressive growth goals.
Mentor and develop the Marketing Specialist; coordinate content and social media calendars.
Plan and manage digital advertising (Google Ads, Meta Ads, etc.).
Assume full ownership of SEO and website management from third-party vendors.
Build email and drip campaigns to nurture prospects.
Collaborate with Sales, Operations, Design, and Leadership to align messaging and gather content.
Oversee content calendar; capture on-site media as needed.
Track KPIs, generate performance reports, and optimize campaigns.
Order and manage branded merchandise inventory.
Core Competencies & Skills
Strategic planning and project management
Leadership & mentorship
Digital marketing expertise (Google Ads, Meta Ads, emerging channels)
Data analytics (Google Analytics, Meta Insights, CRM)
SEO best practices (keyword strategy, on/off-page, technical)
Content planning & editorial calendar management
Cross-departmental communication and problem-solving
Creativity and brand storytelling
Proficiency with Canva, Adobe Creative Suite, CMS, project-management, and email-marketing tools
Rigorous attention to detail
Work Environment & Physical Requirements
Primarily office-based—sitting at a computer up to 8 hrs/day.
Standing/walking for extended periods during events or site visits.
Regular travel to job sites for content collection.
Ability to lift 30 lbs regularly, 50 lbs occasionally.
Occasional evening or weekend work for events or site capture.
Why Troyer Post Buildings?
Join a rapidly growing, family-oriented company where your expertise directly shapes our brand and fuels nationwide expansion. You’ll enjoy autonomy, collaborative culture, and the opportunity to build a best-in-class marketing engine from the ground up.
Application Instructions
Ready to lead our marketing evolution? Submit your résumé and a brief cover letter outlining your most impactful campaign successes via our online application portal. Candidates advancing past résumé review will be contacted to schedule an interview. We look forward to meeting you!
Equal Opportunity Employer – We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Qualifications
Bachelor’s degree in Marketing or related field.
3 years in a marketing leadership role (preferred).
Hands-on experience with digital advertising, SEO, and website management.
Proficiency with email marketing systems and CRM platforms.
Familiarity with WordPress or comparable CMS
