What are the responsibilities and job description for the Director of Marketing Strategy position at University of North Carolina at Chapel Hill?
Posting Information
Department
University Communications-258000
Career Area
Public Relations/Communications/Marketing
Posting Open Date
02/21/2025
Application Deadline
03/11/2025
Open Until Filled
No
Position Type
Permanent Staff (EHRA NF)
Working Title
Director of Marketing Strategy
Appointment Type
EHRA Non-Faculty
Position Number
20069425
Vacancy ID
NF0008951
Full Time/Part Time
Full-Time Permanent
FTE
1
Hours per week
40
Position Location
North Carolina, US
Hiring Range
Proposed Start Date
04/14/2025
Position Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
The Office of University Communications is responsible for the strategic management of the University’s overall public relations and reputation management activities. The department provides leadership, counsel and services to over 200 communicators across campus and works with those communicators to ensure a unified campus-wide communications strategy. Areas within University Communications include: Content Development, Executive Communications, Media Relations, Social Media, Visual Production, Issues Management, Marketing and the UNC Visitors Center.
Position Summary
The Director of Marketing Strategy at the University of North Carolina at Chapel Hill will lead the development and execution of strategic marketing initiatives that align with the university’s mission, values, and goals. Reporting to the Associate Vice Chancellor for Marketing, the Director will collaborate with senior leadership, campus partners, and external agencies to enhance the university’s reputation, brand awareness, and engagement with diverse audiences, including prospective students, alumni, donors, and the general public.
Minimum Education and Experience Requirements
Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution.
Required Qualifications, Competencies, and Experience
- Bachelor’s degree in marketing, communications, English, business, public relations or a related field.
- At least 8 years of progressive experience in marketing strategy, brand management, or a related discipline.
- Demonstrated expertise in leading successful integrated marketing campaigns and managing large-scale projects.
- Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role.
- Understanding the full marketing mix across paid, owned and earned channels.
- Ability to work adeptly in a constantly evolving digital environment.
- Exceptional prioritization, problem-solving, and project management skills
- Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results.
- Self-starter and ability to build initiatives from scratch.
- Comfortable working within a matrix organization with shared resources.
- Strong leadership and interpersonal skills, with the ability to build relationships across diverse constituencies.
- Excellent verbal and written communication skills.
- Proficiency in marketing analytics and performance measurement tools.
Preferred Qualifications, Competencies, and Experience
- Master’s degree in marketing, communications, or a related field.
- Experience in higher education, health care or nonprofit marketing.
- Familiarity with the unique challenges and opportunities in marketing for a public research university.
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
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