Sales Director

Full Job Description

Job Summary

The Sales Director at our client will be responsible for leading and executing the company's sales strategy to drive revenue growth, expand market share, and strengthen brand presence in the sporting goods and outdoor industry. This role requires a dynamic leader with a proven track record in B2B and B2C sales, strong industry relationships, and the ability to develop high-performing sales teams.

Sales Strategy & Leadership

• Develop and implement a comprehensive sales strategy to achieve revenue targets and market expansion goals.
• Lead, mentor, and motivate the sales team (including inside sales, field sales, and reps) to exceed performance metrics.
• Identify new business opportunities, including retail partnerships, distributors, and direct-to-consumer channels.
• Analyze market trends, competitor activity, and customer needs to refine sales approaches.
  
  

Business Development & Account Management

• Cultivate and maintain strong relationships with key accounts, including major retailers, distributors, and outdoor industry partners.
• Negotiate contracts, pricing, and promotional strategies to maximize profitability.
• Drive sales growth in both domestic and international markets.
• Represent our client at trade shows, industry events, and dealer meetings.
  
  

Performance & Analytics

• Establish and monitor KPIs, sales forecasts, and budgets.
• Utilize CRM and sales analytics tools to track performance and optimize strategies.
• Provide regular sales reports and insights to executive leadership.
  
  

Cross-Functional Collaboration

• Work closely with Marketing to align sales initiatives with branding, advertising, and promotional campaigns.
• Partner with Product Development to provide customer feedback and market insights.
• Collaborate with Operations and Customer Service to ensure seamless order fulfillment and customer satisfaction.
  
  

Qualifications & Skills

• Bachelor's degree in Business, Marketing, or related field (MBA a plus).
• 7 years of sales leadership experience in the sporting goods, outdoor, or optics industry.
• Proven success in driving B2B and B2C sales, preferably with premium technical products.
• Strong network of industry contacts (retailers, distributors, dealers).
• Exceptional negotiation, communication, and presentation skills.
• Analytical mindset with proficiency in CRM software and sales metrics.
• Passion for hunting, shooting sports, or outdoor activities (preferred).
• Willingness to travel as needed (up to 30%)
  
  

If you are passionate about driving sales success and leading a high-performing team, we encourage you to apply for this exciting opportunity as our client's Sales Director.

Job Type: Full-time

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
  
  

Schedule

• 8 hour shift
• Day shift
• Monday to Friday
  
  

Ability To Commute

• Lenexa, KS 66219 (Preferred)
  
  

Ability To Relocate

• Lenexa, KS 66219: Relocate before starting work (Preferred)
  
  

Willingness To Travel

• 25% (Preferred)
  
  

Work Location: In person