What are the responsibilities and job description for the Student Services and Marketing Specialist position at Wichita State University Careers?
Department: Marketing and Student Services Specialist
Campus Location: Wichita, KS - WSU Main Campus
Hire Type: Full Time
Pay: Range is from $20.45 - 26.50/hr, based on qualifications
Work Schedule: Mon-Fri, (includes some evenings as necessary)
Export Compliance Requirement: No export control requirement.
Job Story
Are you part strategist, part technician, and 100% passionate about connecting people to the right information at the right time? Do you thrive at the intersection of planning, technology, and human impact? If you’re the kind of person who has insight—and loves diving into how messages actually move people—then we want you on our team.
We’re looking for a primed, eager professional to become the central hub for all outbound communication efforts from OneStop and our other student service partners. In this unique role, you’re not just writing messages—you’ll coordinate campaigns, fine-tune communication systems, and guide campus partners in streamlining the way we connect with students and our community, all while jumping in to help the OneStop team. Think of this like a marketer consultant with a mission—you’ll help us plan, adapt, and improve existing scripts, tools, and campaigns across platforms and various departments. This isn’t a “behind-the-scenes” job either as you’ll work directly with departments figures, serving as a consultant, collaborator, and thought partner in how we communicate clearly and effectively.
We’re looking for someone who understands how technology interacts with people—who can think like a user and operate like a systems analyst. We want someone who can interpret data pulls, recognize patterns, and help others understand what the numbers are saying. You’ll train other staff, keep everyone aligned on updates, and act as a kind of internal “newsletter,” making sure departments are informed and synced.
If you’re naturally curious, solution-oriented, and excited about how AI and automation are shifting the ways we support students—this is your chance to get in front of it. You’ll be helping us transition not only communications, but mindsets, towards more efficient and responsive student communications.
This Role is Perfect for Someone Who:
Apply today for your chance to showcase your skills to us!
We’re looking for a primed, eager professional to become the central hub for all outbound communication efforts from OneStop and our other student service partners. In this unique role, you’re not just writing messages—you’ll coordinate campaigns, fine-tune communication systems, and guide campus partners in streamlining the way we connect with students and our community, all while jumping in to help the OneStop team. Think of this like a marketer consultant with a mission—you’ll help us plan, adapt, and improve existing scripts, tools, and campaigns across platforms and various departments. This isn’t a “behind-the-scenes” job either as you’ll work directly with departments figures, serving as a consultant, collaborator, and thought partner in how we communicate clearly and effectively.
We’re looking for someone who understands how technology interacts with people—who can think like a user and operate like a systems analyst. We want someone who can interpret data pulls, recognize patterns, and help others understand what the numbers are saying. You’ll train other staff, keep everyone aligned on updates, and act as a kind of internal “newsletter,” making sure departments are informed and synced.
If you’re naturally curious, solution-oriented, and excited about how AI and automation are shifting the ways we support students—this is your chance to get in front of it. You’ll be helping us transition not only communications, but mindsets, towards more efficient and responsive student communications.
This Role is Perfect for Someone Who:
- Can manage the execution of communication campaigns while thinking about the strategy behind them.
- Has a knack for simplifying complex information and translating department needs into student-friendly messaging.
- Enjoys working across teams and building consensus around updates and shared platforms.
- Understands enough about tech, automation, data and AI to adapt and evolve—not just follow them.
- Someone who desires a non-traditional marketing mixed with student services as a whole.
Apply today for your chance to showcase your skills to us!
Job Summary
Develops and implements marketing strategies and solutions to achieve business goals. Provides general information and direction to current and prospective students and parents. Applies knowledge of programs, procedures, and policies to provide administrative support and assistance in student services function.
Essential Functions
- Oversees promotional projects, campaigns, events, programs and/or services. May lead staff in the design and implementation of marketing materials. Acts as liaison with vendors to coordinate logistics.
- Collaborates with university staff and related departments to develop and implement marketing campaigns and events that engage and enhance the customer experience.
- May assist with the monitoring, tracking, and management of annual communications and marketing budget.
- Provides general information and support in the areas of admissions, financial aid, student accounts, advising, parking, and adheres to policies, procedures and regulations.
- Analyzes and evaluates student data and University policies to ensure accurate and timely responses to customer inquiries.
- Leads development projects and advises leadership and users on new or optimal technologies or methods to improve the functionality and/or efficiency. Coaches, trains, or mentors less experienced staff members.
- Responds to more complex inquires from students or campus partners.
Job Duties
- Manage all outbound communications for student services areas/departments/teams.
- Monitor AI chatbot responses and update scripts as needed.
- Utilize relationship with off campus partners to deploy new and revised communications, timelines, and appropriate execution.
- Update OneStop team regarding changes within other departments, pertinent to the work they handle with students on a regular basis.
Required Education and Experience:
- Bachelor’s degree in communications, marketing, journalism or related field
- Four (4) years of experience in academic advising, admissions, student services or related field
Required License/Certifications/Training:
None
Knowledge, Skills and Abilities:
- Ability to work collaboratively in a professional (fast-paced) office environment to include, but not limited to: maintaining a positive attitude, produce at a high level both independently and in teams, remain highly motivated, and adapt to changing conditions and feedback.
- Outstanding written/oral communications skills, along with critical thinking ability to interpret and respond appropriately to diverse groups of people in various situations.
- High level of service orientation, with outstanding customer service skills and attitude; responsive to customer needs with ability to provide prompt, courteous, accurate information.
- Exercise accountability and follow through.
- Excellent computer skills, including thorough knowledge of Windows, Microsoft Office, database systems and other computer programs.
- Thorough knowledge and understanding of an enterprise level student information system.
- Understanding of university business processes, such as admissions, advising, registration, enrollment, and financial aid.
- Ability to build and sustain effective professional and courteous interpersonal relationships with a diverse constituency of faculty, staff and students.
- Understanding of FERPA rules for the release of student information to faculty, parents, students, etc.
Additional Information:
N/A
Physical Requirements:
Ability to remain in a stationary position. Frequent 60-90%
Ability to operate a computer and other office equipment including but not limited to phone, printers, copiers, and calculators. Frequent 60-90%
Ability to communicate with others and accurately exchange information. Frequent 60-90%
Additional Physical Requirement:
Salary : $20 - $27
