Territory Sales Manager

ABOUT WIP

Wip™ delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

Our Opportunity

The $120B U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip™ is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

We are seeking a dynamic and results-driven Territory Sales Manager based in New York City to join our team in the emerging energy pouch category. This role is responsible for managing and growing sales within a designated geographic area by developing strong relationships with distributors, retailers, and key accounts. The ideal candidate has a deep understanding of the independent and chain retail market, excellent negotiation skills, and a passion for building brands.

Key Responsibilities

Sales & Business Development:

• Achieve sales targets and KPIs within assigned territory.
• Identify and pursue new business opportunities to expand market share.
• Implement promotional strategies and trade marketing initiatives to drive sales.
• Develop business beyond traditional retail.

Account Management:

• Build and maintain strong relationships with distributors, wholesalers, and retail partners.
• Provide training and support to retail accounts.
• Conduct regular business reviews with key customers.

Market Execution:

• Ensure optimal product placement, visibility, and pricing at retail locations.
• Monitor competitor activity and market trends to identify opportunities and threats.
• Manage inventory levels and ensure timely product delivery in collaboration with the supply chain.

Reporting & Analysis:

• Prepare regular sales reports, forecasts, and market analysis.
• Track and analyze sales performance, identifying areas for improvement.
• Utilize CRM tools to manage customer interactions and pipeline.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or related field (preferred).
• 3–5 years of sales experience in the beverage or consumer packaged goods (CPG) industry.
• Proven track record of achieving sales targets and driving territory growth.
• Strong knowledge of distribution channels and account management.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and manage time effectively.
• Proficient in Microsoft Office and CRM software.
• Willingness to travel extensively within the territory.
• Preferred Qualifications:
• Experience working with alcoholic, non-alcoholic beverages or impulse categories.
• Familiarity with chain accounts and independent retail channels.
• Existing relationships with key accounts, especially convenience retailers.

Compensation: $80,000 to $100,000 annual salary plus performance-based bonus