What are the responsibilities and job description for the Data Analyst (Health) position at Wiraa?
About The Company
M3 USA is a leading innovator in the healthcare industry, dedicated to transforming healthcare delivery through advanced digital solutions. Since its establishment in 2000, the company has experienced significant growth and has established itself as a trusted platform that connects healthcare professionals, life sciences companies, and pharmaceutical organizations globally.
M3 USA's mission is to leverage the power of the internet to create a healthier world by facilitating medical education, market research, and efficient healthcare communication. The company’s innovative digital platforms engage millions of physicians and healthcare providers, enabling them to access relevant information, tools, and resources that enhance patient care. M3 USA fosters a dynamic, inclusive, and forward-thinking work environment, encouraging employees to contribute to meaningful advancements in healthcare and to be part of a global effort to improve health outcomes.
About The Role
The Data Analyst role at M3 USA within the Pharma, Health, and Wellness Media division is a vital position responsible for transforming complex behavioral data, campaign metrics, and engagement signals into actionable insights. This role involves collaborating with cross-functional teams including product development, marketing, data science, and client services to support strategic decision-making processes. The Data Analyst will develop comprehensive dashboards, conduct in-depth analyses of user engagement, campaign effectiveness, and user segmentation, and support optimization initiatives such as A/B testing.
The successful candidate will play a key role in building behavioral models and attribution frameworks, ensuring data integrity across marketing technology platforms, and presenting insights in a clear, compelling manner to stakeholders. This remote position offers an excellent opportunity to contribute to healthcare innovation by leveraging data to drive audience growth, improve marketing strategies, and support product enhancements.
Qualifications
M3 USA is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate against any employee or applicant based on race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, marital status, veteran status, or any other protected characteristic under applicable law. All employment decisions are made based on business needs, job requirements, and individual qualifications.
M3 USA is a leading innovator in the healthcare industry, dedicated to transforming healthcare delivery through advanced digital solutions. Since its establishment in 2000, the company has experienced significant growth and has established itself as a trusted platform that connects healthcare professionals, life sciences companies, and pharmaceutical organizations globally.
M3 USA's mission is to leverage the power of the internet to create a healthier world by facilitating medical education, market research, and efficient healthcare communication. The company’s innovative digital platforms engage millions of physicians and healthcare providers, enabling them to access relevant information, tools, and resources that enhance patient care. M3 USA fosters a dynamic, inclusive, and forward-thinking work environment, encouraging employees to contribute to meaningful advancements in healthcare and to be part of a global effort to improve health outcomes.
About The Role
The Data Analyst role at M3 USA within the Pharma, Health, and Wellness Media division is a vital position responsible for transforming complex behavioral data, campaign metrics, and engagement signals into actionable insights. This role involves collaborating with cross-functional teams including product development, marketing, data science, and client services to support strategic decision-making processes. The Data Analyst will develop comprehensive dashboards, conduct in-depth analyses of user engagement, campaign effectiveness, and user segmentation, and support optimization initiatives such as A/B testing.
The successful candidate will play a key role in building behavioral models and attribution frameworks, ensuring data integrity across marketing technology platforms, and presenting insights in a clear, compelling manner to stakeholders. This remote position offers an excellent opportunity to contribute to healthcare innovation by leveraging data to drive audience growth, improve marketing strategies, and support product enhancements.
Qualifications
- Bachelor’s degree in Data Science, Computer Science, Statistics, or a related technical field (or equivalent experience)
- 1–2 years of experience in data analytics, business intelligence, or related fields (internships or co-ops included)
- Proficiency in SQL and familiarity with data warehousing solutions such as Snowflake
- Experience with Python for data manipulation and analysis
- Basic understanding of dbt for data transformations
- Exposure to marketing platforms like Segment, Iterable, or similar tools is a plus
- Proficiency in BI and visualization tools, with Tableau preferred
- Basic knowledge of web technologies and web analytics
- Understanding of healthcare marketing concepts or prior experience in the healthcare industry is highly desirable
- Knowledge of digital marketing channels such as email, social media, and web analytics is beneficial
- Strong communication skills, with the ability to explain technical insights to non-technical audiences
- Attention to detail with a strong sense of ownership for delivering high-quality outputs
- Creativity, curiosity, and empathy in data storytelling and problem-solving
- Adaptability, flexibility, and a proactive approach in a fast-paced environment
- Excellent time management skills to meet deadlines and manage shifting priorities
- Analyze user behavior data to understand engagement patterns across different content types, campaigns, and channels
- Develop, maintain, and optimize dashboards and reports monitoring KPIs related to audience engagement, campaign performance, and lead generation
- Conduct deep-dive analyses on campaign effectiveness, user segmentation, and conversion trends to inform marketing strategies
- Support A/B testing initiatives by analyzing results, identifying insights, and recommending optimizations for improved performance
- Assist in building behavioral models and attribution frameworks in collaboration with the data science team
- Collaborate with marketing, product, and client services teams to define relevant metrics and interpret analytical findings
- Ensure data integrity and consistency across martech platforms and data sources
- Present complex data insights in a clear, visual, and understandable manner to stakeholders at all levels
- Identify opportunities to enhance data quality, streamline analytics processes, and improve reporting accuracy
- Competitive salary package
- Comprehensive health and dental insurance plans
- Life, accident, and disability insurance coverage
- Prescription drug plan
- Flexible Spending Account (FSA)
- 401(k) retirement plan with company matching
- Paid holidays, vacation days, sick leave, and personal days
- Opportunities for professional growth and development in a leading healthcare technology company
M3 USA is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate against any employee or applicant based on race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, marital status, veteran status, or any other protected characteristic under applicable law. All employment decisions are made based on business needs, job requirements, and individual qualifications.
