Competitive Intelligence Jobs

Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization. CI means understanding and learning what is happening in the world outside the business to increase one's competitivity. It means learning as much as possible, as soon as possible, about one's external environment including one's industry in general and relevant competitors. Key points: Competitive intelligence is a legal b ... usiness practice, as opposed to industrial espionage, which is illegal. The focus is on the external business environment. There is a process involved in gathering information, converting it into intelligence and then using it in decision making. Some CI professionals erroneously emphasise that if the intelligence gathered is not usable or actionable, it is not intelligence. More
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