Senior Marketing Analyst

Title: Sr. Analyst, Marketing Analytics
Location: Orlando, FL (Hybrid: MTW in-office, Th/F remote)
Pay Rate: Up to $50/hour

We are seeking a Sr. Analyst, Marketing Analytics to join a leading organization in Orlando, FL. This role supports the Marketing Analytics & Testing team and plays a critical part in delivering actionable insights, optimizing performance, and enabling data-driven decision-making across various marketing channels. The ideal candidate has strong SQL skills, deep experience in marketing analytics, and excels at presenting data-driven strategies to stakeholders.

• 5 years of experience in marketing analytics, ideally in subscription-based, travel, or consumer services industries

• Strong SQL proficiency for data querying and manipulation

• 3 years of digital reporting experience using tools like Looker Studio, Tableau, Power BI, or Domo

• 3 years of experience with A/B testing and personalization testing tools (e.g., Adobe Target, Google Optimize, Maxymiser)

• 3 years of eCommerce analytics experience

• 3 years working with clickstream data in Google BigQuery, AWS, or Snowflake

• Bachelor’s or Master’s degree in Marketing, Statistics, Business, Economics, Data Science, or related field (or equivalent experience)

• Experience with data visualization tools such as Tableau, Power BI, or Looker

• Advanced Excel and PowerPoint skills

• Familiarity with Google Analytics, Salesforce Marketing Cloud, Hubspot, or similar CRM/CDP platforms

• Experience using R, Python, or Databricks for statistical analysis (nice to have)

• Strong understanding of marketing KPIs across email, paid media, direct mail, and web channels

• Excellent communication and presentation skills

• Proven ability to lead junior analysts and promote best practices in data governance

• Analyze digital and traditional campaign data to evaluate performance and identify growth opportunities (25%)

• Create dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness (15%)

• Collaborate with stakeholders to define measurement plans and ensure accurate tracking (10%)

• Support A/B testing implementation and results analysis (15%)

• Build segmentation and predictive models for personalization strategies (10%)

• Present strategic findings to senior leadership and cross-functional teams (10%)

• Assist with marketing forecasting, budgeting, and ROI evaluation (10%)

• Mentor junior team members and contribute to analytics best practices (5%)

• Hybrid work environment with new Downtown Orlando HQ opening in December

• Collaborative and data-driven team environment

• Opportunities for professional development and mentorship

• Emphasis on innovation, strategy, and marketing excellence
  
  
  
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