What are the responsibilities and job description for the Sr Analyst, Marketing Analytics position at Hired by Matrix, Inc?
At-a-Glance:
Are you ready to build your career by joining a global hospitality company? If so, our client is hiring a Sr. Analyst, Marketing Analytics.
Position Type:
Experience:
If you think you'd be a good match, submit your resume and reach out to Prakash at 86-895-5283 to learn more.
Are you ready to build your career by joining a global hospitality company? If so, our client is hiring a Sr. Analyst, Marketing Analytics.
Position Type:
- Contract
- Hybrid - M-T-W in office, Th & F work from home.
Experience:
- 5 years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry.
- 3 years of:
- Digital Reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo.
- Experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Other, required.
- eCommerce analytics experience, required.
- Experience in working with Clickstream data in Google BigQuery or other data warehouse solutions like AWS or Snowflake.
- Strong SQL skills, a deep understanding of marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.
- Bachelor’s or Master’s degree in Marketing, Statistics, Business, Economics, Data Science, or related field required.
- Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis.
- Strong understanding of marketing channels (email, paid media, direct mail, and web) and related KPIs, report formatting, and accuracy is mandatory.
- Successful organization skills and ability to execute effectively on assigned workload.
- Confident, clear, effective communication - both internal teams and client-side.
- Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor).
- A team player who is self-motivated, enthusiastic, and customer-centric.
- Proficiency in SQL for data querying and manipulation required.
- Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations.
- Experience with data visualization tools (e.g., Tableau, Power BI, and Looker).
- Advanced Excel skills, including experience-using formulas, pivot tables etc.
- Advanced MS PowerPoint skills.
- Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot).
- Experience in statistical software suites (R, Python, Databricks) - Nice to have.
- Supports the Marketing Analytics & Testing team.
- Manages the daily work activities.
- Play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels.
- Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
- Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness.
- Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
- Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies.
- Build customer segmentation and predictive models to inform audience strategy and personalization.
- Present findings and strategic recommendations to senior leadership and cross-functional teams.
- Support marketing forecasting, budget allocation, and ROI analysis.
- Mentor junior analysts and contribute to best practices in marketing analytics and data governance.
If you think you'd be a good match, submit your resume and reach out to Prakash at 86-895-5283 to learn more.
Salary : $50
