What are the responsibilities and job description for the Boston Account Executive position at Advance Local?
Strengthening and empowering all of the communities we serve.
As an Account Executive with MassLive Media serving the Boston region and Eastern Massachusetts, you will be part of a dynamic sales team driving advertising revenue for one of the country's largest privately-owned media companies. Your sales success will come from new business development efforts, as well as client growth, through our industry-leading digital advertising and custom marketing products. You'll be supported by our leadership team, our interactive sales and product training program, and our commitment to provide resources for your successful sales career.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $90,000 to $95,000 per year. Additional incentives bring total potential compensation to $152,500 to $157,500.
In this role, you will:
- Achieve your sales goals by prospecting new business and developing existing accounts to grow our overall brand
- Meet with local business owners and decision-makers to uncover and understand their business needs and goals so that you can advise clients on our comprehensive product mix including digital, search, video and mobile solutions
- Work with colleagues to design custom advertising and marketing solutions that fit your clients' needs
- Present solutions to clients, working collaboratively to achieve the product mix aligned to their goals
- Further your client relationships through retention and upselling
- Review campaign results, learn from data and celebrate your successes
- Work with our advertising fulfillment team to provide accurate information for each client campaign
For this position we're looking for candidates with:
- Bachelor's degree or a combination of education with related experience
- 5 years sales experience and knowledge of industry
- Proven success of increasing sales in a competitive marketplace, using a needs-based selling approach
- Experience in digital advertising would give you a head start
- Skills build on to effectively negotiate and close sales with our products
- Ability to build rapport and confidence with clients
- Excellent communication skills - to write, create and deliver effective presentations
- Self-motivation and resilience
- Ability to effectively organize your day, multi-task by pivoting to various sales activities to build your pipeline, and work under deadlines
- Familiarity with CRM sales management software experience, ideally SalesForce (we'll provide training)
- Solid skills in Microsoft Office Suite, particularly in Power Point & Excel to create presentations and review data.
Flexible hours required with ability to attend business networking opportunities, community events, etc.
Hybrid schedule with expectation of one or two days/week for staff meetings in office.
Salary : $90,000 - $95,000
