What are the responsibilities and job description for the Social Media Advertising Planner position at BCBSM Career Section?
Responsible for planning social media advertising budget and strategy for paid campaigns on various social channels. Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings.
- Develop social campaign media plans and present recommendations to business partners.
- Fully build and launch social media advertising campaigns across various social ad platforms.
- In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads.
- Boost social media posts.
- Manage billing and payment methods for social media campaign buying.
- Optimize social media campaigns as they run to increase performance.
- Build and present reports on social media campaign performance, with insights and recommendations for the future.
- Create Salesforce automated journeys in Advertising Studio for social media campaigns.
- Perform other related duties as required.
QUALIFICATIONS
- Bachelor’s degree in Communications, Marketing, Advertising, or related field is required.
- Four (4) years experience planning, building, and executing social media advertising campaigns with budgets.
- A keen understanding of social media KPIs and ad optimization.
- Experience creating and testing tracking and conversion pixels.
- Ability to present to Business Partners and explain social advertising campaign best practices,
- Ability to manage multiple priorities and campaigns concurrently while meeting deadlines.
- Ability to work independently and in a team environment
- Ability to establish and maintain positive relationships within the organization.
- Experience with TikTok and Pinterest ad management.
- Previous experience working in the healthcare industry is preferred.
- Digital photo and video content creation.
- Experience working in Salesforce Advertising Studio and/or Journey Builder for social media campaigns.