What are the responsibilities and job description for the Strategic Marketing Account Manager position at Brigham Young University?
Why Work at BYU
As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”
Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.
Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.
Job Description
Strategic Marketing Account Manager
The Strategic Marketing Account Manager develops and executes marketing strategies for BYU Continuing Education, its programs, products, and service areas as assigned. They work closely with the Dean’s Office, program directors, product managers, and the multimedia production manager to create, develop and implement marketing plans based on research, recommendations, and opportunities to increase awareness and reach of and participation in CE offerings. The account manager conducts market research, develops action plans, creates effective communication, delivers content on time, and evaluates performance using data. The account manager is responsible for executing multichannel marketing campaigns for assigned areas to meet goals across all media channels, including owned, paid, and shared media. The manager coordinates with the CE Communication Manager as appropriate for targeting university, CES, and Church audiences.
What You’ll Do In This Position
What qualifies you for this role:
In addition to our competitive pay structure, this position comes with fantastic benefits, including:
Typical Starting Pay
$79,500.00 to $103,500.00
All Staff positions require a resume.
Refer to the Job Posting for any additional required documents.
Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.
Brigham Young University is an equal opportunity employer, including disability and protected veteran status.
Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!
As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”
Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.
Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.
Job Description
Strategic Marketing Account Manager
The Strategic Marketing Account Manager develops and executes marketing strategies for BYU Continuing Education, its programs, products, and service areas as assigned. They work closely with the Dean’s Office, program directors, product managers, and the multimedia production manager to create, develop and implement marketing plans based on research, recommendations, and opportunities to increase awareness and reach of and participation in CE offerings. The account manager conducts market research, develops action plans, creates effective communication, delivers content on time, and evaluates performance using data. The account manager is responsible for executing multichannel marketing campaigns for assigned areas to meet goals across all media channels, including owned, paid, and shared media. The manager coordinates with the CE Communication Manager as appropriate for targeting university, CES, and Church audiences.
What You’ll Do In This Position
- Promote awareness of CE, its programs, and products, as assigned, among target audiences.
- Conduct market research to identify growth opportunities aligned with BYU and CE mission, vision, and values.
- Develop marketing recommendations and plans, meeting weekly with stakeholders.
- Execute comprehensive campaigns and deliver content on time and within budget.
- Collaborate with Multimedia Services (and third parties as approved) and management for collateral creation.
- Supervise development of content for owned, paid, and shared media channels.
- Owned media: websites, blogs, emails, mailing addresses, texting, etc.
- Paid media: digital marketing, print ads, billboards, radio/TV/podcast commercials, etc.
- Shared media: Facebook (pages and groups), Instagram, LinkedIn, etc
- Recruit, train, manage, and dismiss part-time strategic marketing staff.
- Collaborate with other CE Departments and stakeholders to analyze participant and influencer feedback from surveys and questionnaires.
- Assess marketing impact through research and analyze website, digital ads, emails, and social media analytics.
What qualifies you for this role:
- Bachelor’s degree with 2 years of digital marketing, advertising, and social media experience OR
- 5 years of digital marketing, advertising, and social media experience OR
- The equivalent combination of education and experience.
- Master’s degree in marketing related degree (communications, business, public relations, or marketing)
- 1 year of digital marketing, advertising, and social media experience
In addition to our competitive pay structure, this position comes with fantastic benefits, including:
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
- Excellent work-life balance: 13 paid holidays 22 days paid vacation 12 sick days, accrued annually
- Employee assistance program, available to the employee and all members of their household
- Tuition benefits for employees and eligible family members
- Access to athletic facilities
- Excellent medical/dental benefits
- Short/long-term disability benefits
- Paid parental and maternity leave
- Wellness Program
- Free on-campus parking
- Free UTA passes for employees, spouses, and qualified dependents
- Discounts at the BYU Store and for many events at BYU
Typical Starting Pay
$79,500.00 to $103,500.00
- If the job has a post-end date, the last day to apply is the day before. If the job doesn’t have a post-end date, the job could close at any time on any day**
All Staff positions require a resume.
Refer to the Job Posting for any additional required documents.
Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.
Brigham Young University is an equal opportunity employer, including disability and protected veteran status.
Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!
Salary : $79,500 - $103,500
Strategic Account Executive - Industrials - North East
LVT (LiveView Technologies) -
American Fork, UT
