What are the responsibilities and job description for the Marketing and Communications Coordinator position at Central Carolina Technical College?
Job Responsibilities
Serves as the primary designer for the college’s most impactful visual assets, including the writing and designing of college handbooks, viewbooks, catalogs, program brochures, magazine publications, direct mail pieces, advertisements and environmental graphics such as banners and signage. Applies advanced design skills and conceptual thinking to translate marketing goals into cohesive on-brand visuals. Applies knowledge of the techniques used in planning, composing, editing and producing publications. Maintains mastery of Adobe Creative Suite and other design tools to ensure professional-quality output that meets institutional standards and campaign objectives. Partners with internal departments to lead the creative execution of integrated marketing campaigns from concept to delivery. Participates in campaign planning meetings, storyboarding sessions and content development while overseeing the visual production timeline. Determines the most effective design and media mix for reaching intended audiences, provides input on budget allocation for advertising efforts and ensures campaign components are deployed across designated platforms including website landing pages, digital displays and social media. Oversees the design and production of physical marketing assets for events and public-facing installations. Manages creative development and vendor coordination for boulevard banners, vinyl signage, tablecloths, event materials and directional signage. Supports visual needs for ceremonies, recruiting events and community engagement efforts, ensuring all event branding aligns with institutional identity. Acts as a guardian of the college’s visual identity and brand integrity, providing guidance and oversight to ensure consistency in all institutional communications. Consults with departments to offer design direction, enforce visual standards and promote a cohesive brand experience across internal and external-facing materials. Contributes to the development and evolution of brand templates and design guidelines.
Minimum and Additional Requirements
A bachelor's degree and experience related to the development and dissemination of informational material.
The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies.
Insurance Benefits
Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses.
Retirement Benefits
State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options.
Workplace Benefits
State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more.
Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.
