What are the responsibilities and job description for the Public Affairs and Engagement Manager position at City of Webster Groves?
JOB
This position provides overall administrative oversight, visioning, leadership, planning, coordinating and development of the Public Affairs & Engagement Office. This team member will report to the Assistant City Manager or designee. Under general supervision and administrative direction, develops, research, recommends, and oversees the implementation of a comprehensive public information program and strategy, including internal support to City Departments, media relations, public relations, and marketing and promotion for the city.Responsibilities include: developing and directing public relations, media relations, and public affairs strategies; overseeing organization’s social media presence; managing internal and external messaging and branding; developing communications plans and strategies in alignment with internal short and long term plans; managing the City’s website content and improvements; acting as spokesperson for the City in responding to inquiries from the media and public; working closely with leadership and staff to ensure messaging is consistent and tailored to targeted audiences. This position is responsible for supervising staff and overseeing, developing, and implementing City-wide communication strategies.
EXAMPLE OF DUTIES
The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. To perform this job successfully, an individual must be able to perform each duty satisfactorily. Other duties may be required and assigned.Manages the City's printed, electronic, and social platform communications, marketing, branding, and media relations efforts and ensures alignment with City's strategic communications plan. Designs various informational pieces such as logos, fliers, brochures, print ads, post cards, pamphlets, and programs to be used for educational, informational, or other purposes.Develops the expanded use of social media channels to disseminate information and cultivate public relations; measures performance of channels to determine success and inform efforts.Coordinates research, data collection, preparation, publication and distribution of communications, reports and other written or visual material needed for public presentations, grant applications, brochures, news releases, and special projects. Makes presentations to the City Council, community groups and professional organizations.Directs the work of and manages the City Hall Customer Support staff. Interviews and selects new employees. Provides training, instructions, and ongoing training needs. Assigns tasks, reviews work, and prepares performance evaluations. Provides leadership and management to all assigned staff. Directs staff on difficult projects and interpreting program demands and needs.Serves as a city representative to outside partners to foster mutually beneficial and cooperative relations, coordinate procedures, find solutions to complex and/or controversial problems. Serves as staff liaison to boards and commissions as assigned. While subject to change, this position typically serves as the Arts Commission liaison. Networks, builds, and develops professional relationships with public affairs and engagement representatives from other cities throughout the region. Coordinate and write briefing documents for media interviews. Identify story opportunities for Department subject matter experts to be in the media.Draft and edit high-quality content including but not limited to press releases, media advisories, guest columns, op-eds, articles, statements, and quotes for Department officials.Produce talking points and summaries of issues for leadership, especially on high-profile, controversial, and complex matters.Develops, recommends, and implements annual office budget, forecasts necessary funding for staff, equipment, material, and supplies. Monitors budget throughout the year. Attends City Council meetings, liaison board meetings and public meetings with citizens groups as required.Other duties as assigned.
SUPPLEMENTAL INFORMATION
REQUIRED JOB COMPETENCIES Knowledge of local government operations and administration.Knowledge of principles and practices of modern management, public administration, public policy development, and community relations.Knowledge of the theories, principles, and practices of public administration.Knowledge of community dynamics including neighborhood relations, civic organizations, and special interest groups.Knowledge of strategic planning, development, and analysis of performance measurements.Knowledge of the City and Department’s operating requirements, policies, procedures, and practices; and local, State, and Federal regulations related to department programs and operations.Knowledge of principles and practices of budgeting, fiscal management, project management principles and techniques.Ability to effectively utilize the principles of strategic and long and short-range planning.Skill in analyzing complex administrative information and issues, defining problems, and evaluating alternatives and recommending methods, procedures, and techniques for resolution of issues.Ability to research and analyze detailed information and make appropriate recommendations.Ability to develop department goals and objectives.Ability to plan, develop, implement, and evaluate projects and programs.Ability to develop, interpret and implement regulations, policies, procedures, written instructions, general correspondence, and other department specific documents.Ability to prepare, recommend and monitor an operating budget, including line-item budgeting. Knowledge of management and supervisory practices & principles, including the ability to make final employment recommendations, preparing performance evaluations, managing time-off, and maintaining personnel records.Ability to adapt and take control of situations, dictating subordinate activities in a responsible manner.Ability to instruct and train in methods and procedures.Ability to organize, assign, and modify the work assignment of others, and (re)-establish priorities to meet deadlines.Ability to establish and maintain accurate records of assigned activities and operations.Ability to interpret and implement local policies and procedures; written instructions, general correspondence; Federal, State, and local regulations. Skill in organizational and time management to prioritize duties to accomplish a high volume of work product while adapting to constant changes in priority.Ability to perform detailed work accurately and independently in compliance with stringent time limits requiring minimal direction and supervision.Ability to think quickly, maintain self-control, and adapt to stressful situations.Knowledge of current office practices and procedures and knowledge of the operation of standard office equipment and software.Knowledge of computer software consistent for this position.Ability to perform mathematical calculations required of this position.Ability to communicate clearly, concisely, and effectively in English in both written and verbal form. Skill in researching and understanding complex written materials.Ability to prepare and maintain accurate and concise records and reports.Ability to apply sound judgment and discretion in performing duties, resolving problems, and interpreting policies and regulations.Ability to communicate detailed and often sensitive information effectively and concisely, both orally and in writing.Ability to handle sensitive interpersonal situations calmly and tactfully.Ability to maintain professionalism at all times.Ability to maintain effective working relationships with individuals within and outside the organization.Ability to maintain confidentiality and discretion regarding business-related files, reports, and conversations, within the provisions of open records laws and other applicable State and Federal statutes and regulations.Ability to work the allocated hours of the position and respond after hours as needed. PHYSICAL AND WORK ENVIRONMENT The physical and work environment characteristics described in this description are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions or as otherwise required by law. Employees needing reasonable accommodation should discuss the request with the employee’s supervisor. This work requires the occasional exertion of up to 25 pounds of force; work regularly requires sitting, frequently requires standing, speaking or hearing, using hands to finger, handle or feel and repetitive motions and occasionally requires walking, stooping, kneeling, crouching, or crawling and reaching with hands and arms.Work has standard vision requirements.Vocal communication is required for expressing or exchanging ideas by means of the spoken word.Hearing is required to perceive information at normal spoken word levels.Work requires preparing and analyzing written or computer data and observing general surroundings and activities.Work has no exposure to environmental conditions.Work is generally in a moderately noisy office setting (e.g. business office, light traffic).
This position provides overall administrative oversight, visioning, leadership, planning, coordinating and development of the Public Affairs & Engagement Office. This team member will report to the Assistant City Manager or designee. Under general supervision and administrative direction, develops, research, recommends, and oversees the implementation of a comprehensive public information program and strategy, including internal support to City Departments, media relations, public relations, and marketing and promotion for the city.Responsibilities include: developing and directing public relations, media relations, and public affairs strategies; overseeing organization’s social media presence; managing internal and external messaging and branding; developing communications plans and strategies in alignment with internal short and long term plans; managing the City’s website content and improvements; acting as spokesperson for the City in responding to inquiries from the media and public; working closely with leadership and staff to ensure messaging is consistent and tailored to targeted audiences. This position is responsible for supervising staff and overseeing, developing, and implementing City-wide communication strategies.
EXAMPLE OF DUTIES
The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. To perform this job successfully, an individual must be able to perform each duty satisfactorily. Other duties may be required and assigned.Manages the City's printed, electronic, and social platform communications, marketing, branding, and media relations efforts and ensures alignment with City's strategic communications plan. Designs various informational pieces such as logos, fliers, brochures, print ads, post cards, pamphlets, and programs to be used for educational, informational, or other purposes.Develops the expanded use of social media channels to disseminate information and cultivate public relations; measures performance of channels to determine success and inform efforts.Coordinates research, data collection, preparation, publication and distribution of communications, reports and other written or visual material needed for public presentations, grant applications, brochures, news releases, and special projects. Makes presentations to the City Council, community groups and professional organizations.Directs the work of and manages the City Hall Customer Support staff. Interviews and selects new employees. Provides training, instructions, and ongoing training needs. Assigns tasks, reviews work, and prepares performance evaluations. Provides leadership and management to all assigned staff. Directs staff on difficult projects and interpreting program demands and needs.Serves as a city representative to outside partners to foster mutually beneficial and cooperative relations, coordinate procedures, find solutions to complex and/or controversial problems. Serves as staff liaison to boards and commissions as assigned. While subject to change, this position typically serves as the Arts Commission liaison. Networks, builds, and develops professional relationships with public affairs and engagement representatives from other cities throughout the region. Coordinate and write briefing documents for media interviews. Identify story opportunities for Department subject matter experts to be in the media.Draft and edit high-quality content including but not limited to press releases, media advisories, guest columns, op-eds, articles, statements, and quotes for Department officials.Produce talking points and summaries of issues for leadership, especially on high-profile, controversial, and complex matters.Develops, recommends, and implements annual office budget, forecasts necessary funding for staff, equipment, material, and supplies. Monitors budget throughout the year. Attends City Council meetings, liaison board meetings and public meetings with citizens groups as required.Other duties as assigned.
SUPPLEMENTAL INFORMATION
REQUIRED JOB COMPETENCIES Knowledge of local government operations and administration.Knowledge of principles and practices of modern management, public administration, public policy development, and community relations.Knowledge of the theories, principles, and practices of public administration.Knowledge of community dynamics including neighborhood relations, civic organizations, and special interest groups.Knowledge of strategic planning, development, and analysis of performance measurements.Knowledge of the City and Department’s operating requirements, policies, procedures, and practices; and local, State, and Federal regulations related to department programs and operations.Knowledge of principles and practices of budgeting, fiscal management, project management principles and techniques.Ability to effectively utilize the principles of strategic and long and short-range planning.Skill in analyzing complex administrative information and issues, defining problems, and evaluating alternatives and recommending methods, procedures, and techniques for resolution of issues.Ability to research and analyze detailed information and make appropriate recommendations.Ability to develop department goals and objectives.Ability to plan, develop, implement, and evaluate projects and programs.Ability to develop, interpret and implement regulations, policies, procedures, written instructions, general correspondence, and other department specific documents.Ability to prepare, recommend and monitor an operating budget, including line-item budgeting. Knowledge of management and supervisory practices & principles, including the ability to make final employment recommendations, preparing performance evaluations, managing time-off, and maintaining personnel records.Ability to adapt and take control of situations, dictating subordinate activities in a responsible manner.Ability to instruct and train in methods and procedures.Ability to organize, assign, and modify the work assignment of others, and (re)-establish priorities to meet deadlines.Ability to establish and maintain accurate records of assigned activities and operations.Ability to interpret and implement local policies and procedures; written instructions, general correspondence; Federal, State, and local regulations. Skill in organizational and time management to prioritize duties to accomplish a high volume of work product while adapting to constant changes in priority.Ability to perform detailed work accurately and independently in compliance with stringent time limits requiring minimal direction and supervision.Ability to think quickly, maintain self-control, and adapt to stressful situations.Knowledge of current office practices and procedures and knowledge of the operation of standard office equipment and software.Knowledge of computer software consistent for this position.Ability to perform mathematical calculations required of this position.Ability to communicate clearly, concisely, and effectively in English in both written and verbal form. Skill in researching and understanding complex written materials.Ability to prepare and maintain accurate and concise records and reports.Ability to apply sound judgment and discretion in performing duties, resolving problems, and interpreting policies and regulations.Ability to communicate detailed and often sensitive information effectively and concisely, both orally and in writing.Ability to handle sensitive interpersonal situations calmly and tactfully.Ability to maintain professionalism at all times.Ability to maintain effective working relationships with individuals within and outside the organization.Ability to maintain confidentiality and discretion regarding business-related files, reports, and conversations, within the provisions of open records laws and other applicable State and Federal statutes and regulations.Ability to work the allocated hours of the position and respond after hours as needed. PHYSICAL AND WORK ENVIRONMENT The physical and work environment characteristics described in this description are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions or as otherwise required by law. Employees needing reasonable accommodation should discuss the request with the employee’s supervisor. This work requires the occasional exertion of up to 25 pounds of force; work regularly requires sitting, frequently requires standing, speaking or hearing, using hands to finger, handle or feel and repetitive motions and occasionally requires walking, stooping, kneeling, crouching, or crawling and reaching with hands and arms.Work has standard vision requirements.Vocal communication is required for expressing or exchanging ideas by means of the spoken word.Hearing is required to perceive information at normal spoken word levels.Work requires preparing and analyzing written or computer data and observing general surroundings and activities.Work has no exposure to environmental conditions.Work is generally in a moderately noisy office setting (e.g. business office, light traffic).
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