Senior Marketing Specialist - Healthcare

(Only candidates with demonstrated success in health system or clinical-services marketing should respond—those lacking that domain experience will not be considered)

Senior Marketing Specialist

(Health system, hospital, clinical services, or related environment)

06 Months Contract possibility of Extension

📍 Location: Newark, Delaware (Hybrid – minimum three days per month on-site)

Primary Function:

We’re seeking a Senior Marketing Specialist to lead the development and execution of strategic, data-driven marketing initiatives aimed at driving patient acquisition and retention. This role will plan and manage marketing strategies for a wide range of clinical services and programs, ensuring alignment with organizational goals and measurable ROI. The ideal candidate is a strategic thinker with hands-on experience in healthcare marketing, digital campaigns, and cross-functional collaboration.

Key Responsibilities

• Develop and implement evidence-based marketing strategies that align with organizational goals.
• Advise clinical and operational leaders on marketing opportunities and external awareness initiatives.
• Manage advertising campaigns (paid and organic), ensuring consistency and adherence to brand standards.
• Partner with internal and external stakeholders to strengthen brand visibility and patient growth.
• Analyze competitive landscape and conduct market research to guide strategic planning.
• Coordinate marketing projects from conception through execution, ensuring timely delivery.
• Create and manage annual marketing budgets, reporting on key performance indicators (KPIs) and ROI.
• Provide exceptional client support to internal stakeholders and ensure marketing alignment across teams.
• Collaborate with external vendors and agencies on creative development and media strategies.
• Prepare and deliver presentations, performance reports, and strategic recommendations.

Qualifications

• Bachelor’s degree required (Marketing or related field preferred).
• 10 years of professional marketing experience; healthcare marketing experience highly preferred.
• Proven ability to develop and execute multi-channel marketing plans using internal and external resources.
• Strong understanding of digital marketing, analytics, and business development.
• Excellent written and verbal communication skills; strong presentation and interpersonal abilities.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
• Strategic thinker with a proactive, results-driven mindset.

Skills & Competencies

• Expertise in marketing strategy and brand management.
• Strong analytical and problem-solving skills.
• Knowledge of advertising, public relations, and creative development processes.
• Team-oriented with a customer service mindset.
• Proficient in managing both short-term campaigns and long-term initiatives.

Working Conditions

• Hybrid position: Minimum of three days per month in-office (Newark, DE).
• Occasional travel to local sites as needed.
• Intermittent sitting, standing, and walking required.