What are the responsibilities and job description for the Marketing Manager position at Doeren Mayhew CPAs and Advisors?
Doeren Mayhew, a $150 million national certified public accounting and advisory firm, is seeking a creative-thinking Marketing Manager that works well in a fast-paced environment to help oversee the marketing strategy, brand and market growth for its Grand Rapids office.
Founded in 1932, today Doeren Mayhew is recognized as an Inside Public Accounting Top 100 public accounting firm and consistently named among the 50 best-managed firms in the nation. If youre interested in joining a growing firm to take your career to the next level, visit our career page at doeren.com/careers for a list of our current employment opportunities.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Develop and execute integrated marketing plans for the region aligned with national strategic initiatives.
- Present regular progress updates on marketing activities, incorporating critical ROI metrics, to the CMO and regional senior leadership.
- Budget and monitor local marketing expenses for appropriate capital allocations.
- Create relationships with client service and business development professionals to support new business pursuits and niche initiatives.
- Curate thought leadership and marketing collateral pieces to bring awareness of firm capabilities, and reach existing and new audiences.
- Build targeted advertisement and digital practice development campaigns; track impact and perform follow-up activities.
- Oversee content development, production and delivery of proposals to prospective clients.
- Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking ROI.
- Assist in carrying out national marketing strategic initiatives under the direction of the CMO.
- Understand firm brand standards and act as an excellent steward, effectively communicating appropriate use to team members.
DESIRED SKILLS AND EXPERIENCE:
- Bachelor's degree in marketing, communications or other related field.
- Minimum of 5 years of experience in a related field, professional services or B2B industry experience a plus.
- Excellent verbal and written communication skills.
- Demonstrable writing, grammar and editing/proofreading skills.
- Detail-oriented, well-organized and able to set priorities under pressure.
- Excellent time management skills.
- Deep understanding of digital marketing.
- Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
- Proficiency in Microsoft Office, Excel, PowerPoint, Outlook and Adobe Acrobat is necessary.
- Familiarity in Salesforce, InDesign and other Adobe Creative Suite products is a plus.
Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.