Digital Marketing Coordinator - Austell, GA

Empire Distributors Inc, A Leading Beverage Distributor is now hiring a Digital Marketing Coordinator. Our company offers excellent benefits, competitive wages, and the potential for growth opportunities.

Summary:

The Digital Marketing Coordinator role joins Empire Distributor’s growing Marketing team to support the planning and execution of the company’s social media, email, e-commerce and various other digital marketing initiatives with the Digital Marketing Manager. We are looking for a highly qualified digital marketing professional who is eager to grow their skillset within the wine, beer and spirits industry and promote our wholesale beverage offerings from suppliers and brands like Barefoot Wines, Jägermeister, Red Bull and more across our network.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Supports the Digital Marketing Manager in establishing, executing and evaluating digital marketing plans, strategy and tactics.

Works with all locations to organize social media content calendars, utilizing best practices and analytics to help reach social marketing goals; Sources, creates and schedules ongoing branded social media content for all locations' Facebook and Instagram pages, ensuring consistent brand voice and style and adherence to state guidelines online.

Uploads and schedules monthly e-mail newsletters in Mailchimp to both customers and suppliers across the entire network.

Provides content guidance to suppliers purchasing monthly e-commerce homepage features across the network; Organizes and uploads supplier-provided content to the homepage monthly.

Troubleshoots and provides guidance to internal sales team and Empire customers on signing up, placing orders, updating online portfolio and approving orders via the e-commerce storefront.

Assists in the planning and execution of internal digital marketing training; Maintain inventory of training materials, ensuring all are current and accurate, and coordinate with Graphic Design team to create new materials as necessary.

Tracks and submits monthly, quarterly and yearly reports on social media, email newsletter and e-commerce results.

Assists Digital Marketing Manager in development of surveys for internal teammates, suppliers and customers; Collects and reports the resulting data to help make marketing decisions.

Represents the Digital Marketing team at events to answer questions and assist with implementation of e-commerce and other digital marketing efforts with customers (some of which may be outside of traditional work hours and/or require travel).

Assists with event production as needed, including but not limited to: pulling product, scheduling deliveries, RSVPS and other duties, including attending and representing the company at events (some of which may be outside of traditional work hours and/or require travel).

Provides advice and guidance to Empire customers in creating effective ways to communicate their brand to their consumer base via social media, email, digital advertising and other avenues.

Helps research digital marketing trends, wine & spirits trends and other marketing best practices to improve digital marketing team efforts.

Other duties may be assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

Bachelor's degree (B.A.) from four-year college or university is required; Marketing, Communications, Public Relations, or similar focus preferred. Four to five years related experience and/or training required; or equivalent combination of education and experience.

Certificates, Licenses, Registrations

• None

Computer Skills

Proficient knowledge of Microsoft Office, including but not limited to Excel, Word and Powerpoint; Fundamental knowledge of Microsoft Teams, Mailchimp, Canva and/or Buffer; Ability to use social media platforms at an intermediate level, including knowledge of hashtag use, scheduling, posting image and video content, and gathering relevant analytics data on Facebook, Instagram, LinkedIn and Youtube platforms. Video editing experience is preferred.

“Empire is proud to be an equal opportunity employer and a drug free workplace. We are committed to ensuring that all employment decisions are made on the basis of qualification, merit, and business need; without regard to race, religion, gender identity, sexual orientation, age, non-disqualifying physical or mental disabilities, national origin, veteran status or any other basis covered by appropriate law. “