What are the responsibilities and job description for the Digital and Web Strategy Director position at Erlanger Health System?
Digital and Web Strategy Director (44286) -Erlanger Baroness Hospital Chattanooga, TN
Digital and Web Strategy Director
Regular - Exempt - Full-time - Standard Hours 37.5
Description
Education
Experience :
Department Position Summary
Erlanger’s internal marketing team functions with the strategic structure and operational velocity of a
Job Summary:
The Digital & Web Strategy Director is responsible for leading the system-wide digital transformation of Erlanger Health System’s web presence and related platforms. This includes strategic oversight of the public website, intranet, content management systems, digital campaign tools, provider directories, and user experience (UX) frameworks that shape how patients, staff, and communities engage with Erlanger online. This individual serves as both a technical strategist and a user experience advocate—ensuring that Erlanger’s digital touchpoints reflect the brand, improve access to care, enhance communication, and drive
measurable engagement. The role manages Erlanger’s digital roadmap, leads a cross-functional digital team, and partners with internal stakeholders and external vendors to build and maintain high performance platforms that align with healthcare consumer expectations and system priorities.
Education
Required:
- Bachelor’s degree in Digital Strategy, Marketing, Communications, Computer Science, or related field '(Master's Degree Preferred)
Experience :
Required
- 7–10 years of progressive experience in digital leadership, web strategy, or digital marketing, preferably
in healthcare or large-scale systems
- Demonstrated success in leading website development or transformation initiatives
- Strong understanding of UX/UI principles, ADA compliance, SEO, analytics platforms, and content
management systems (e.g., WordPress, Drupal, Sitecore)
- Experience managing cross-functional teams and vendor relationships
- Familiarity with HIPAA compliance and healthcare consumer expectations in digital spaces
Department Position Summary
Erlanger’s internal marketing team functions with the strategic structure and operational velocity of a
marketing firm embedded within a complex healthcare system. The Digital & Web Strategy Director leads the vision, development, and execution of Erlanger’s digital infrastructure—including the system website,digital engagement tools, and future-facing platforms that support marketing, patient access, internal communication, and brand visibility.
As a senior member of Erlanger’s marketing leadership team, this role reports directly to the SVP, Chief Marketing & Communications Officer and works in close collaboration with the Marketing Director, Creative Director, and Communications Director to ensure a unified digital experience across service lines, internal initiatives, and Foundation programs. The role also interfaces with the Development Director and Community Relations Director to support specific initiatives as needed.
