What are the responsibilities and job description for the Digital Marketing Manager, Amazon - Sexy Hair position at henkel1-pilot?
HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
With multiple brand presence, we are growing quickly and looking for a sharp Digital Marketing Manager to join our Digital Marketing team to help grow our ecommerce channels. This position will be responsible for managing and optimizing our Amazon marketing initiatives along with our Henkel-owned ecommerce property, for the SexyHair and STMNT brands. As the Digital Marketing Manager for Amazon and Ecomm, you will be directly responsible for the overall brand presence on this highly visible account. You will drive scalable marketing campaigns using key marketing tools and Amazon features. This position will be responsible for identifying an Amazon & Ecomm marketing strategy, working with the Sr. Ecommerce Manager to align, execute, analyze and report performance under the management of the Director of Digital Transformation.
YOUR ROLE
- Develop and manage Amazon Marketing strategy in collaboration with Sr. Ecomm Manager and external Amazon teams
- Monitor, analyze and report on marketing performance compared to sales with a regular frequency in order to allocate spend to best performers
- Continually optimize the existing brand store, product pages and A content to drive traffic and sales
- Seek opportunities to elevate business through customer touchpoints, creative and new technology
- Optimize product listings for SEO potential
- Support Sr. Ecomm Manager for marketing requests
- Manage vendor contracts and payments