Brand Coordinator - AquaTru

Brand Coordinator – AquaTru

Location: Los Angeles, CA (Hybrid)

About AquaTru

AquaTru is the leading reverse osmosis water filtration brand, trusted by households nationwide to provide clean, safe, and great-tasting water. Part of the Ideal Living family, AquaTru combines cutting-edge technology with sleek design and eco-conscious solutions to help people live healthier, more sustainable lives.

We are seeking a Brand Coordinator to support the ongoing execution of AquaTru’s brand initiatives across digital, retail, Amazon, and DTC channels. This role is ideal for a detail-oriented and highly organized individual who thrives in a fast-paced environment and wants to grow a career in brand management within the wellness industry.

Key Responsibilities

Brand & Marketing Support

• Assist in executing AquaTru marketing campaigns across digital, Amazon, retail, and affiliate channels.
• Maintain and update product content, ensuring accuracy and consistency across all platforms.
• Support social media and influencer marketing efforts by coordinating content requests and gathering assets.
• Help manage AquaTru’s marketing calendar, tracking campaign deadlines, events, and promotions.

Content & Creative Coordination

• Partner with the Creative team to ensure timely delivery of assets including images, videos, and copy.
• Proofread and QA all consumer-facing materials to ensure accuracy and brand consistency.
• Organize and maintain the AquaTru asset library (packaging, photography, videos, comparison charts, and collateral).
• Assist with packaging development updates, ensuring product claims and specifications are current.

Cross-Functional Collaboration

• Work closely with Digital, eCommerce, and Amazon teams to update product listings and enhance digital presence.
• Coordinate with Operations and Customer Service to ensure product information and FAQs are aligned across all customer touchpoints.
• Support Retail and Wholesale teams with collateral, presentations, and product information.
• Monitor reviews and customer feedback to share insights with Brand and Product teams.

Reporting & Analytics

• Track key marketing and sales performance metrics and prepare weekly or monthly reports.
• Assist with competitive research and market trend analysis to inform brand strategies.
• Support preparation of decks and recaps for internal meetings and leadership updates.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 1–3 years of experience in marketing coordination, brand support, or project management (CPG or wellness industry a plus).
• Excellent organizational skills with strong attention to detail and accuracy.
• Clear and professional written and verbal communication skills.
• Proficiency in Microsoft Office, Google Suite, and project management tools (Asana, Monday.com, or similar).
• Comfortable juggling multiple projects in a fast-paced environment.
• Passion for wellness, sustainability, and consumer health products.

What We Offer

• An opportunity to contribute to a mission-driven brand improving lives through clean, safe water.
• A collaborative and supportive team culture with mentorship from experienced brand leaders.
• Career growth opportunities in a fast-growing, purpose-driven company.
• Competitive compensation and benefits package.