What are the responsibilities and job description for the Brand Coordinator - AquaTu position at Ideal Living?
Brand Coordinator AquaTru
Location:Los Angeles, CA (Hybrid)
Reports To:Senior Brand Manager, AquaTru
About Ideal Living
At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.
For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.
We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.
About AquaTru
AquaTru is the leading reverse osmosis water filtration brand, trusted by households nationwide to provide clean, safe, and great-tasting water. Part of the Ideal Living family, AquaTru combines cutting-edge technology with sleek design and eco-conscious solutions to help people live healthier, more sustainable lives.
We are seeking aBrand Coordinatorto support the ongoing execution of AquaTrus brand initiatives across digital, retail, Amazon, and DTC channels. This role is ideal for a detail-oriented and highly organized individual who thrives in a fast-paced environment and wants to grow a career in brand management within the wellness industry.
Key Responsibilities
Brand & Marketing Support
- Assist in executing AquaTru marketing campaigns across digital, Amazon, retail, and affiliate channels.
- Maintain and update product content, ensuring accuracy and consistency across all platforms.
- Support social media and influencer marketing efforts by coordinating content requests and gathering assets.
- Help manage AquaTrus marketing calendar, tracking campaign deadlines, events, and promotions.
Content & Creative Coordination
- Partner with the Creative team to ensure timely delivery of assets including images, videos, and copy.
- Proofread and QA all consumer-facing materials to ensure accuracy and brand consistency.
- Organize and maintain the AquaTru asset library (packaging, photography, videos, comparison charts, and collateral).
- Assist with packaging development updates, ensuring product claims and specifications are current.
Cross-Functional Collaboration
- Work closely with Digital, eCommerce, and Amazon teams to update product listings and enhance digital presence.
- Coordinate with Operations and Customer Service to ensure product information and FAQs are aligned across all customer touchpoints.
- Support Retail and Wholesale teams with collateral, presentations, and product information.
- Monitor reviews and customer feedback to share insights with Brand and Product teams.
Reporting & Analytics
- Track key marketing and sales performance metrics and prepare weekly or monthly reports.
- Assist with competitive research and market trend analysis to inform brand strategies.
- Support preparation of decks and recaps for internal meetings and leadership updates.
Qualifications
- Bachelors degree in marketing, Communications, Business, or related field.
- 13 years of experience in marketing coordination, brand support, or project management (CPG or wellness industry a plus).
- Excellent organizational skills with strong attention to detail and accuracy.
- Clear and professional written and verbal communication skills.
- Proficiency in Microsoft Office, Google Suite, and project management tools (Asana, Monday.com, or similar).
- Comfortable juggling multiple projects in a fast-paced environment.
- Passion for wellness, sustainability, and consumer health products.
What We Offer
- An opportunity to contribute to a mission-driven brand improving lives through clean, safe water.
- A collaborative and supportive team culture with mentorship from experienced brand leaders.
- Career growth opportunities in a fast-growing, purpose-driven company.
- Competitive compensation and benefits package.
Salary : $60,000 - $70,000
