Go-to-Market Brand Manager

Go-to-Market Brand Manager

Location: Los Angeles, CA (Hybrid)
Reports To: Vice President, DTC & Brand

About Ideal Living

At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.

For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.

We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.

Key Responsibilities

Go-to-Market Strategy & Execution

• Lead cross-functional GTM planning for all new product launches across AirDoctor and AquaTru.
• Partner with Product Development, Digital, Creative, Amazon, Retail, and DTC teams to ensure alignment from concept to launch.
• Build and manage detailed launch roadmaps including timelines, milestones, deliverables, and KPIs.
• Define target audiences, positioning, and messaging in collaboration with Brand and Creative teams.
• Drive packaging, creative assets, and marketing copy approval processes to ensure brand consistency.

Cross-Functional Collaboration

• Act as the primary liaison between Product Development and commercial teams (DTC, Amazon, Retail, and Wholesale).
• Ensure product specifications, claims, and substantiation are accurately translated into marketing, digital, and sales materials.
• Coordinate with Digital and Growth Marketing teams on acquisition and retention strategies tied to new product rollouts.
• Work closely with Finance and Operations to validate forecasts, pricing strategies, and profitability models.

Performance & Reporting

• Establish launch KPIs, track performance, and prepare executive summaries and dashboards for leadership.
• Monitor early launch sales, consumer feedback, and reviews to provide actionable insights for optimization.
• Partner with Customer Service and Digital Reputation teams to ensure customer-facing communication is on-brand and aligned.

Market Intelligence & Brand Building

• Research competitive landscape, consumer insights, and emerging trends in wellness and home environment categories.
• Identify whitespace opportunities and contribute to product roadmap discussions.
• Support strategic storytelling for brand initiatives, influencer programs, and omni-channel campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 5–7 years of experience in brand management, product marketing, or GTM strategy, ideally within wellness, consumer goods, or DTC.
• Proven track record of managing cross-functional product launches with measurable results.
• Strong understanding of eCommerce, Amazon, and omni-channel retail landscapes.
• Exceptional project management skills with ability to juggle multiple high-priority initiatives.
• Excellent communication, presentation, and interpersonal skills with a collaborative mindset.
• Highly analytical with ability to translate data into actionable strategy.
• Passion for wellness, health, and improving consumers’ quality of life.

What We Offer

• Opportunity to impact two category-leading wellness brands at a pivotal growth stage.
• Collaborative, fast-paced work environment with a mission-driven culture.
• Competitive compensation, benefits, and performance-based incentives.
• A chance to be part of a purpose-driven company shaping the future of clean air and pure water.