What are the responsibilities and job description for the Email Marketing Specialist position at Insight Global?
Title: Email Personalization Lead
Address: 3939 W John Carpenter Fwy 2nd floor, Irving, TX 75063
Schedule: Onsite M-T, Remote Friday - 8-5PM
Duration: 3-6 month contract to hire
Pay: 24-27/hr
Description:
• Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
• Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
• Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
• Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization
Skills/Experience Required:
· HTML & CSS
· Intermediate JavaScript Knowledge
· Digital creative/design via Adobe Photoshop; full Adobe suite a plus
· Email campaign development
· Proven marketing campaign optimization experience
· A/B Testing
- Movable Ink
Skills/Experience Highly Preferred:
· Salesforce Marketing Cloud Email Studio
· Ampscript coding via Salesforce Marketing Cloud
· Email journey development
· Solid understanding of email analytics data for optimizing campaigns and for reporting A/B testing results
Salary : $24 - $27