Digital Marketing Analyst - eCommerce

KP Recruiting Group is a consulting firm that provides leadership and exceptional talent to some of the world’s leading companies. Headquartered in the Midwest, KP Recruiting Group has successfully completed countless engagements in the United States, Europe and Latin America. We represent clients in all industries and all sizes. Our mission is to provide exceptional client and candidate experiences in order to get the best possible results. On behalf of our client, we are excited to present the following confidential role. We look forward to hearing from you and discussing the opportunity!

The Role:

The Digital Marketing Analyst will join an A-Team of performance analytics professionals committed to driving ROI for our clients which represent the top Internet Retailers of the world. You'll dive deep into big data to extract, analyze, and report on findings that drive growth, monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our exclusive, retail performance marketing network.

Responsibilities

Analytics

Allocation of time: 40%

• Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  
• Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  
• Support business initiatives by identifying key trends in big data that can drive growth for the business
  
• Validate data integrity in all analyses performed
  
• Support department-wide ROI reporting and analyses when needed
  

Operations & Execution

Allocation of time: 50%

• Manage and support day-to-day Traffic Acquisition operations across various marketing channels
  
• Monitor daily and intraday vital signs of accounts and ensure performance tracks to expectations
  
• Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  
• Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  
• Act as an internal source expert for accounts managed
  
• Provide ad hoc operational support across other Traffic Acquisition channels when needed
  

Strategy & Innovation

Allocation of time: 5%

• Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness
  
• Support reporting and analytical needs that drive high-level decision-making
  

Requirements

• 2-3 years of experience in a data analytical role; 1-2 years of experience managing paid digital marketing campaigns
  
• Paid Social and Paid Display experience preferred
  
• BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  
• Ability to transform complex facts and figures into plain English that can be easily understood
  
• Keen attention to detail, financial responsibility, and strong organizational skills
  
• Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  
• Excellent communication skills
  
• Strong working knowledge of Excel and capacity to work with technical systems and teams
  
• Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  
• Knowledge of SQL, Perl, Python a plus
  

Benefits