Multifamily Marketing Coordinator

Description

Multifamily Marketing Coordinator

COMPANY OVERVIEW:

Oldham Goodwin is a fully-integrated commercial real estate investment, brokerage, and management company with assets throughout the state of Texas. Our advantage and longevity in the market is primarily due to our full-service platform—investment, brokerage, management, and sales of a wide range of commercial assets for consistently better returns. Our clients range from limited investors, to real estate development professionals, to existing commercial property owners. Why each relies on us time and again is because of our full-spectrum approach to maintaining and getting the most out of their investments.

POSITION OVERVIEW:

Oldham Goodwin is looking for a creative, self-motivated, and experienced Marketing Coordinator who is eager to manage the marketing programs for our expanding Multifamily division. The Multifamily Marketing Coordinator is responsible for the development and successful execution of digital and traditional marketing activities to build visibility for our apartment communities across the state of Texas. Working closely with our in-house team and vendor partners, your focus will be building awareness and generating leads with comprehensive marketing strategies for each property.

General Overview of Responsibilities/Duties:

· Communicate daily with staff from the multifamily division via email, phone, and web-based applications to plan, execute, and review marketing campaigns.

· Create marketing materials for each property, including but not limited to: brochures, landing pages, floor plans, banners, signage, stationary, social media posts, email blasts, mailings, press releases.

· Manage property online presence utilizing Facebook, Instagram, Google, Yelp, Craigslist, etc. To include regularly developing content, posts, photographs, and videos that best showcase each property. 

· Create, implement, and maintain paid digital advertising campaigns on platforms that may include Google (search & display), Facebook, Instagram, LinkedIn, YouTube, and others.

· Analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

· Work with vendor partner to create and update property websites; monitor website design and content and track all analytics to ensure that it is relevant and meeting the property’s objectives.

· Design and assist with coordination of all property signage, working directly with vendors.

· Assist in on-boarding of new managed properties to include creation and editing of professional website, signage, printed collateral, social media, and photography.

· Investigate and promote the use of new marketing tools.

· Work with the marketing team to create marketing presentations and collateral materials.

· Interface with other departments as needed.

· Perform other duties as assigned.
 

Qualifications:

• Bachelor’s degree in business, marketing, communications, or related field.

· A general understanding and interest in Multifamily Management is preferred.

· Experience with paid digital advertising campaigns and platforms including Google Ads and Facebook Ads.

· Working knowledge of Google platform including Google Analytics, Google Ads, and Google My Business.

· Excellent organizational skills and ability to set priorities, organize workload, handle multiple tasks, and meet deadlines with minimal direction in a fast-paced working environment to the satisfaction of internal clients.

• Strong verbal, written, editorial, and graphic design skills.

• Working knowledge of social media platforms including Facebook/Meta Business Manager, Instagram, Twitter, LinkedIn.

• Intermediate level of proficiency in Microsoft Office (Word, Excel, Outlook), and Adobe Creative Cloud (specifically InDesign, Illustrator, and Photoshop).

• Competence as a creative writer with an eye for great website content and landing pages.

• Candidate must display a knowledge of web site proficiency regarding HTML & CSS and have basic knowledge in search engine optimization (SEO) and social media management.

• Must possess a high degree of professionalism.