What are the responsibilities and job description for the Marketing Strategy manager position at Pinnacle Group?
Job Description : Candidates will be doing :
As the Marketing Strategy manager, candidate will be responsible for helping to build the Marketing Strategy, plan, and flow within the Client's Marketing organization to ensure targets and the organization's goals are achieved across the Business segments (Business Markets, Enterprise, and Public Sector).The Marketing Strategy team's role :
Support the development of a holistic cross-segment marketing view for the Organization.Determine and align the marketing priorities for investment along with KPIs.Work with Segment Marketing teams, CMO, and Client's leadership to ensure alignment on all Marketing activities.Monitor market trends for new practices and technologies that will improve and optimize marketing performance.Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership.Partner cross-functionally in Client's to help tell the Marketing story.Use customer feedback to inform marketing programs and promote client satisfaction.Provides analysis and recommendations to the marketing and content team.Analyze sales and marketing key performance indicators to inform marketing efforts.Ensures marketing strategies align with overall business strategy.Align with the segment marketing teams to identify top marketing priorities for annual planning.Regularly review and revise plans based on performance, changing market conditions and business priorities.The role will lead the design of the marketing strategies, process and channel plans relative to Client's Business brand activations, campaigns, promotions and products.Individual Responsibilities :
Gather and distill insights on marketing trends and technologies and competitive threats from internal and external sources to frame strategic recommendations.Partner with business leaders to understand market dynamics, customer needs, and overall business objectives for Global Enterprise, International and Small / Medium Business segments in order to frame strategic recommendations.Collaborate with segment marketing, CMO, product teams and cross-marketing organizations to build the Client's Marketing Strategy, Plan, Calendar and messaging.Collaborate with the segment marketing teams to create comprehensive marketing plans that leverage data insights and industry trends to drive market share growth, brand awareness, and lead generation.Support the build of Client's Marketing Strategy, Client's Marketing Plan, Client's Marketing CalendarAbility to build presentations for executive leadership and present findings to core teamsBuild recommendations based on market data, competitive intelligence and trendsClient is looking for : Candidates will need to have :
Bachelor's degree in Marketing or related field or six or more years of work experience in marketing strategy development and execution.Analytical and problem-solving skills with experience translating complex data into actionable insights.Experience in developing data-driven marketing plans that achieve measurable results.Team player and able to work well with large and varied teamsHighly effective communication and presentation skillsStrong project management skillsStrong analytical skillsB2B Marketing experienceAbility to work in a fast-paced environmentMarketing Strategy ExperienceExperience using Google suite (Google Slides, Gmail, Google Sheets, etc)Marketing Strategy ExperienceEven better if candidates have :
Experience using Google suite (Google Slides, Gmail, Google Sheets, etc)Experience using ChatGPT / Gemini for Market Assessment work or Data AnalysisTelecommunications or Technology backgroundMBAStrong understanding of marketing best practices across various channels, including digital marketing, content marketing, and lead generation.Exceptional communication and collaboration skills, with the ability to build strong relations across highly matrixed teams and stakeholders.Where candidates will be working :
In this hybrid role, candidates will have a defined work location that includes work from home and assigned office days set by your manager.Flexible and remote options considered.Note :
No intake call scheduled at this time, please submit resumes.Please do not cross submit candidates from VZGTJP00055482 as this is for the same manager.Position can be 100% remote
Pay Range : $55hr to $56hr on w2
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.
Salary : $55 - $56
