What are the responsibilities and job description for the SEM Director position at PMG?
We're seeking innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.
Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.
Responsibilities
- Responsible for the strategy of our clients’ SEM and Shopping activities across multiple engines/platforms
- Ensuring proper integration of SEM and Shopping within PMG’s wider services to maximize results and service experience for our clients
- Overseeing the performance, analyze trends to see threats and opportunities, and working with the team to optimize programs to improve results
- Identifying growth opportunities, presenting ideas to clients, and working with the team to implement
- Implementing initiatives to ensure client’s goals are met while overseeing execution of daily account management tactics
- Creating and fostering key partner relationships so PMG is always at the forefront of tools and opportunities
- Communicating strategy and campaign updates to clients via weekly calls, emails and in-person meetings, including to top client executives
- Supporting strategic relationships on the client-side; engaging in high level business and strategy conversations to ensure SEM and Shopping is helping to drive their business forward
- Developing overarching account strategy and ensuring day-to-day projects drive toward it
- Managing media mix and monitoring performance, ensuring client deliverables and goals are being met
Skills & Experience
- 10 years of related work experience
- Bachelor’s Degree or equivalent work experience
- High level of emotional intelligence
- Strong verbal and written communication skills
- Strong team player
- Strong analytical skills with proficiency in Microsoft Excel
