Copywriter

The Creative Team is a highly collaborative environment where fast, great work is a mandatory. We’re seeking a copywriter who wants to have a real impact. A copywriter who is relentless about asking questions and eager to work with client and pitch and defend the work.

Responsibilities

• Brainstorm, strategize, and create content that promotes products and services for Retirement Strategies
• Ability to work in an Agile environment
• Consult with cross-functional team members and creative leaders to create great copy
• Establish and enforce Prudential’s brand, messaging, and voice
• Ensure creative material is well-researched, effective and consistent with goals and brand standards
• Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
• Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
• Stay current on marketing communications trends in and out of the industry
• Be in the know about various new media communications methods
• Understand Prudential’s institutional audiences and how to best communicate with them
• Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
• Meet or exceed all deadlines and deliverables
  

Qualifications

• Bachelor's degree from an accredited school
• 7 years copywriting experience.
• MUST HAVE a proven portfolio of work for at least one of the following products: 1) Individual annuities; or 2) institutional annuities.
• Highly-desired: a proven portfolio of work for at least one of the following audiences: 1) Defined contribution plans (plan sponsors, advisors, and plan consultants), 2) retail wealth management, and 3) Independent Marketing Organizations.
• Portfolio demonstrating skills in all media

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