What are the responsibilities and job description for the Digital Marketing Specialist position at Robert Half?
Job Details
Description
This role will primarily involve supporting Looker Studio and Paid Search Campaigns across various platforms, particularly Google Ads. You will be expected to independently manage data connections, optimize paid search campaigns, and provide actionable insights using your strong technical skills and a deep understanding of Google Ads and Looker.
Responsibilities:
Develop and maintain Looker Studio dashboards to visualize key business metrics and performance indicators.
Manage data connections independently and integrate external data sources into Looker Studio using APIs and metadata.
Collaborate with stakeholders to understand their data needs and translate these requirements into actionable insights within Looker Studio.
Troubleshoot and resolve any issues related to Looker Studio functionality or data integration.
Execute and optimize paid search campaigns on platforms such as Google Ads, ensuring maximum ROI and performance.
Conduct keyword research, ad copywriting, and bid management to improve campaign effectiveness and reach.
Generate regular reports on paid search performance, analyzing key metrics and providing actionable recommendations for improvement.
Stay updated on industry trends and best practices in paid search advertising to enhance campaign strategies.
Serve as the technical expert for Looker Studio and Google Ads, leveraging your deep understanding of both platforms to drive results.
Act as a resource for team members on technical aspects related to Looker Studio and paid search advertising.
Key skills:
Proficiency in CRM, Database, Facebook Insights, Google Ad, Google AdWords, Advertisements, Analytics, Brand Awareness, Campaign Planning, Design, Looker, Conversion Funnel, Sales Funnels, Ad Campaigns, Media Campaigns, Integrated Marketing Campaigns, Google Analytics, Google Analytics 4 (GA4).
Requirements
Proven experience as a Digital Marketing Specialist or similar role for a minimum of 5 years
Proficiency in CRM and database systems
Extensive knowledge of Google Ad, Google AdWords, and Google Analytics 4 (GA4)
Experience in using Facebook Insights for marketing purposes
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how to build and promote brand awareness
Proficiency in setting up and optimizing Google Ad campaigns
Strong analytical abilities to measure and enhance the effectiveness of marketing campaigns
Solid knowledge of web analytics tools like Looker and Google Analytics
Experience with A/B and multivariate experiments
Understanding of sales funnels and adeptness at optimizing conversion funnels
Familiarity with ad campaigns, media campaigns, and integrated marketing campaigns
Skills in creating online advertisements
Ability to work with cross-functional teams
Strong verbal and written communication skills
Knowledge of design elements to ensure creative marketing campaigns
Bachelor's degree in Marketing, Business or related field is a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
This role will primarily involve supporting Looker Studio and Paid Search Campaigns across various platforms, particularly Google Ads. You will be expected to independently manage data connections, optimize paid search campaigns, and provide actionable insights using your strong technical skills and a deep understanding of Google Ads and Looker.
Responsibilities:
Develop and maintain Looker Studio dashboards to visualize key business metrics and performance indicators.
Manage data connections independently and integrate external data sources into Looker Studio using APIs and metadata.
Collaborate with stakeholders to understand their data needs and translate these requirements into actionable insights within Looker Studio.
Troubleshoot and resolve any issues related to Looker Studio functionality or data integration.
Execute and optimize paid search campaigns on platforms such as Google Ads, ensuring maximum ROI and performance.
Conduct keyword research, ad copywriting, and bid management to improve campaign effectiveness and reach.
Generate regular reports on paid search performance, analyzing key metrics and providing actionable recommendations for improvement.
Stay updated on industry trends and best practices in paid search advertising to enhance campaign strategies.
Serve as the technical expert for Looker Studio and Google Ads, leveraging your deep understanding of both platforms to drive results.
Act as a resource for team members on technical aspects related to Looker Studio and paid search advertising.
Key skills:
Proficiency in CRM, Database, Facebook Insights, Google Ad, Google AdWords, Advertisements, Analytics, Brand Awareness, Campaign Planning, Design, Looker, Conversion Funnel, Sales Funnels, Ad Campaigns, Media Campaigns, Integrated Marketing Campaigns, Google Analytics, Google Analytics 4 (GA4).
Requirements
Proven experience as a Digital Marketing Specialist or similar role for a minimum of 5 years
Proficiency in CRM and database systems
Extensive knowledge of Google Ad, Google AdWords, and Google Analytics 4 (GA4)
Experience in using Facebook Insights for marketing purposes
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how to build and promote brand awareness
Proficiency in setting up and optimizing Google Ad campaigns
Strong analytical abilities to measure and enhance the effectiveness of marketing campaigns
Solid knowledge of web analytics tools like Looker and Google Analytics
Experience with A/B and multivariate experiments
Understanding of sales funnels and adeptness at optimizing conversion funnels
Familiarity with ad campaigns, media campaigns, and integrated marketing campaigns
Skills in creating online advertisements
Ability to work with cross-functional teams
Strong verbal and written communication skills
Knowledge of design elements to ensure creative marketing campaigns
Bachelor's degree in Marketing, Business or related field is a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
