What are the responsibilities and job description for the Social Media Manager position at Robert Half?
Location: Edison, NJ (Onsite) MUST BE A NJ RESIDENT
5 days a week onsite
Salary Range: $100,000 - $110,000 per year
About the Role:
Onsite Social Media Manager to oversee a dynamic team of Gen Z employees and ensure seamless execution of our social media programs. This individual will play a pivotal role in training, mentoring, and driving the team to deliver top-notch content across TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X. They will also analyze platform performance, provide data-driven suggestions for optimization, and collaborate with various internal teams and external agencies to meet organizational goals.
Key Responsibilities:
Team Management and Training:
- Train and mentor team members to ensure they perform their best work.
- Oversee time and attendance to maintain accountability.
- Foster a positive, productive work environment that encourages creativity and innovation.
Content Development and Scheduling:
- Ensure the team develops and schedules engaging, platform-appropriate content for TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X.
- Maintain a consistent posting schedule aligned with the overall content strategy.
Creative Production Oversight:
- Manage creative production processes to deliver high-quality visuals, videos, and social media assets.
- Collaborate with internal teams and external agencies to source necessary creative assets.
- Help standardize operations and implement workflows to improve efficiency and output quality.
- Support product launches by coordinating social campaigns and ensuring all assets are delivered on time.
Collaboration and Communication:
- Act as the onsite point of contact for social media operations, joining meetings with the Social Media and Public Relations Director and other stakeholders.
- Provide input on strategy, content performance, and product launches to align with overall business goals.
Analytics and Optimization:
- Monitor and analyze performance metrics across platforms, including engagement, reach, and conversion rates.
- Provide data-driven insights and actionable recommendations to improve content strategy and campaign effectiveness.
- Stay up-to-date with platform algorithm changes and trends to ensure strategies remain relevant and effective.
Program Maintenance:
- Monitor and manage the ongoing execution of social media programs to ensure consistency and effectiveness.
- Stay up-to-date with the latest social media trends and platform updates to continuously enhance strategy.
Qualifications:
- Proven experience in social media management, with a track record of successfully managing a team.
- Strong understanding of TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Twitter/X content strategies.
- Experience with social media analytics tools and the ability to interpret and act on data insights.
- Excellent leadership, training, and mentoring skills.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
- Proficiency in social media scheduling tools and analytics platforms.
Salary : $100,000 - $110,000
