What are the responsibilities and job description for the Digital Marketing Specialist Job at SPACESAVER CORP in Fort Atkinson position at SPACESAVER CORP?
Content Summary : Digital Marketing Specialist at Fort Atkinson, for SPACESAVER CORP
SPACESAVER CORP Digital Marketing Specialist
Location : Fort Atkinson, Wisconsin
Job Requirements :
Come grow with us! Spacesaver Corporation is looking for an innovative and detail-oriented Digital Marketing Specialist (Email) to join our Marketing team! The Digital Marketing Specialist's goal is to drive customer engagement and website traffic by strategically leveraging all aspects of the email marketing roadmap.
Responsibilities :
- Collaborate with the marketing department and sales to proactively market to all ideal audiences identified in each target market via email marketing.
- Own and drive list management and contacts through the means of our email tools and our CRM System (Salesforce, Zoominfo, and others).
- Drive lead generation through the corporate email automation platform while closely collaborating with the Business Development, Channel Development, and Sales Teams.
- Lead all email communication efforts in the promotion and follow-up of live webinars, events, and other initiatives.
- In collaboration with the Content Marketing Specialist, drive content strategy for email campaigns.
- Create unique communication strategies for each market audience at each stage of the sales funnel.
- Build out and optimize the end-user experience across all major email clients including email construction and content provided.
- Facilitate A / B testing that drives increased customer engagement and pipeline development.
- Report on A / B testing performance and transfer successes to future testing efforts.
- Seek opportunities to leverage marketing automation tools and partner with internal and external teams to execute lead generation through automation.
- Set key performance indicators (KPIs) for email campaigns, such as open rates and click-to-open rates, and measure campaigns for performance against the KPIs, reporting on campaign performance monthly.
- Constantly adjust approach to optimize performance and lead generation efforts.
- Utilize HTML knowledge, in collaboration with the marketing department, to assemble email creatives and send to targeted lists.
- Assist in executing go-to-market strategies.
- Crosstrain and assist team members with email campaign creation and testing, when needed.
Qualifications :
We are an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color or any other protected class.
Application Instructions : Apply Online : ipc.us / t / 66E794CD5AF14985
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