What are the responsibilities and job description for the Digital Marketing Specialist (Email) Fort Atkinson, WI Job at Spacesaver Corpora position at Spacesaver Corporation?
Content Summary : Digital Marketing Specialist (Email) Fort Atkinson, WI at Fort Atkinson, for Spacesaver Corporation
Come grow with us!
Spacesaver Corporation is looking for an innovative and detail-oriented Digital Marketing Specialist (Email) to join our Marketing team!
- The Digital Marketing Specialist’s goal is to drive customer engagement and website traffic by strategically leveraging all aspects of the email marketing roadmap.
- In collaboration with our marketing department and sales, proactively market to all ideal audiences identified in each target market via email marketing.
- Own and drive list management and contacts through the means of our email tools and our CRM System (Salesforce, Zoominfo, and others)
- Drive lead generation through the corporate email automation platform while closely collaborating with the Business Development, Channel Development, and Sales Teams
- Lead all email communication efforts in the promotion and follow-up of live webinars, events, and other initiatives.
- In collaboration with the Content Marketing Specialist, drive content strategy for email campaigns
- Create unique communication strategies for each market audience at each stage of the sales funnel.
- Build out and optimize the end-user experience across all major email clients including, but not limited to email construction, content provided, form inclusion, call to action, message, etc.
- Facilitate A / B testing that drives increased customer engagement and pipeline development.
- Report on A / B testing performance and transfer successes to future testing efforts
- Seek opportunities to leverage marketing automation tools and partner with internal and external teams to execute lead generation through automation.
- Set key performance indicators (KPIs) for email campaigns, such as open rates and click to open rates, and measure campaigns for performance against the KPIs—reporting on campaign performance monthly.
- Constantly adjust approach to optimize performance and lead generation efforts.
- Utilize HTML knowledge, in collaboration with our marketing department, to assemble email creatives and send to targeted lists.
- Assist in executing go-to-market strategies.
- Crosstrain and assist team members with email campaign creation and testing, when needed.
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Dietary Manager
Bedrock HCS at Fort Atkinson -
Fort Atkinson, WI
